Summary:
This role is responsible for supporting Product Marketing Managers to translate business and marketing objectives into strong product portfolio to meet the needs and preferences of customers and maximize profitability. This role also assists Product Marketing Managers in the identification of emerging consumer trends and partner with Product Innovation to create a pipeline of delicious, good value for money, profitable, branded products that address key opportunities.
Key Accountabilities:
Product Portfolio Management
Regularly review the menu, consolidate, and analyze performance of individual products and the overall product mix to propose which products to keep, which to replace, and which to add to optimize sales and profitability
Analyze sales data and market research to build understanding of competitors’ activities, customers’ need & preferences, support Product Marketing Managers to propose interventions, develop strong product portfolio to deliver sales target, increase customer satisfaction and loyalty.
Assist in developing product roadmap and menu management to ensure they align with the overall product strategy and brand positioning.
Commercial
Coordinate product specific marketing campaigns, track and analyze product campaign effectiveness, utilizing metrics and analytics tools, and provide recommendations for continuous improvement.
Understand competitors’ activities, customers’ need & preferences based on sales data and market research, propose value proposition for all product categories to drive commercial success, achieve profitable product, category, and market share growth.
Assist in building plans, calendars, and budgets for all product categories including product positioning, target audience identification, pricing strategies.
Cross- functional Collaboration
Ensure Product Innovation team is briefed to deliver right variety of products that deliver to our product experience goals
Collaborate with Supply Chain to provide insights on market trends, emerging ingredients or materials, and changes in customer preferences for sourcing decisions.
Build and maintain strong relationships with key stakeholders, including internal teams, external vendors, and industry partners, to support product marketing initiatives
Work closely with Supply Chain to ensure Beverage products provided by vendors are in accordance with the product strategy, quality standards, and customer expectations.
Consumer Market Understanding
Understand competitors&039; products, marketing strategies, target audience, positioning within the market to identify market gaps or opportunities
Stay abreast of industry trends, market dynamics, changes in consumer behavior and regulatory requirements related to food and merchandise and incorporate relevant insights into marketing strategies and product development efforts.
