Assistant Brand Manager

The Assistant Brand Manager is managing the assigned brand & innovation development in:
Marketing planning (20%)
- Implement a marketing and sales strategy for one or more of product line/brand in order to meet established sales targets.
- Constantly review KPIs & campaigns performances to propose relevant actions & inputs.
- Plan and deploy marketing campaign including AP budget allocation, communication across channel such as digital, event.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and inventory; and adapt plans to improve the sales performance of the product line/brand.
- Initiate activities/plans to drive growth of the assigned brand & portfolio.
- Coordinate with cross- functions to ensure activities to be followed- up and executed.
PR & Digital Management (50%)
- Monitor competitors&039; PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Management of social media sites such as Facebook, Tiktok, Ecommerce channel…
- Work and manage PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out analytics, KPI and report.
- Work with Brand Manager and Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Website, Facebook, Tiktok, YouTube, Ecommerce Channel) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Develop and implement PR, Digital Calendar, and Plan in alignment with Regional Communications guidelines and Brand Strategy. Monitor KPI and results.
- Consolidate press/online clippings and monthly reports
- Website management digital marketing tools (Google Analytics): Proficiency in using WordPress to support the update of our website/ support to ensure the website is up- to- date, user- friendly, and aligned with our branding.
- Build, extend and maintain a great relationship with KOLs and Influencer
- Ability to create content for company social media
Event Coordination (10%)
- Ensure smooth event operations
- Coordinate and execute in- house and outdoor events at partner venues.
- Supervise the creation, production, distribution, and display of promotional materials.
- Assist in organizing co- branding activities, such as seminars, workshops and sponsored events.
- Collaborate with designers to create compelling promotional artwork.
Operational & other tasks (20%)
- Assist in the management of social media accounts as assigned.
- Handle administrative tasks.

Requirements:
- Able to share expectations with peers.
- BSc/BA in Marketing, Communication, Business or related field; Master’s/MBA is a plus.
- Have 3- 5 years + of experience in at the same level in brand marketing with an international FMCG, dairy or food with proven track record and growth of ABM position with specific record in brand management and digital marketing management.
Skills
- Demonstrated ability to handle multiple projects and details simultaneously.
- Fluent in English and ability to work in multi- cultural environments.
- Ability to conduct research and analyse data.
- Proven experience as an Assistant Brand Manager.
- Knowledge of product pricing, packaging, distribution, and positioning.
- Presentation Skills.
- Advanced MS Office skills with a focus on Power Point/Excel.
- Ability to work across teams in a fast- changing environment.
- Familiarity with latest marketing trends and best practices.
- Proven experience in project, campaign management & innovation development to deliver assigned works on- time in- full.

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Cập nhật gần nhất lúc: 2024-04-03 12:06:38