Assistant Brand Manager (Health & Beauty)

Mô tả Công việc
- Management of PnL and marketing budgets within agreed targets.
- Follow up and control Marketing expenses.
- Be able to work well with cross functions to drive sales and build the brand.
- Smoothly cooperate with other Departments to handle tasks related to the brand in charge.
- Support the Brand Manager in planning for Annual Marketing and Communication.
- Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth.
- Get close to customers/consumers via frequent market visits.
- Liaise closely with Agencies for branding and consumer communication activities (Including both ATL and BTL activities, such as TVC, digital, activation, sampling, OOH, and POSM...).
- Analyze market situations, internal sales performance, consumer insights, market trends, and competitors&039; movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
- Lead brand planning and execution, strong management for ATL and BTL activities to ensure excellent execution.
- Other tasks assigned by the line manager.
- Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch&039;s success in Vietnam.
- Conduct market or consumer research with research houses to explore consumer insights, fine- tune product concepts, and amplify new market trends.

Yêu Cầu Công Việc
Bachelor&039;s Degree in Marketing, Business Administration, Economics, or related major.
Strong at brand management, consumer understanding, and creative & strategic knowledge.
Good written and oral communication, presentation, and negotiation skills in English and Vietnamese.
Ability to multi- task and be proactive & independent in a fast- paced, ownership in dynamic environment.
At least 3- year experience in the same position, within the cosmetic, H&B, functional food industry is a big plus.

Phụ cấp
Nghỉ phép năm
Chăm sóc sức khỏe
Phụ cấp thâm niên
Tăng lương
Laptop
Chế độ thưởng
Đào tạo
Công tác phí
Chế độ bảo hiểm

Cập nhật gần nhất lúc: 2024-04-03 13:59:24