Brand Manager/ Assistant Manager is responsible for developing and implementing brand strategies to enhance brand positioning, strengthen market presence, and drive sustainable business growth. This role ensures the brand’s identity, image, and communication are aligned with the company’s vision, mission, and business objectives while leading marketing initiatives to maximize customer engagement and sales performance.
Brand Strategy & Market Penetration
Plan and execute brand marketing campaigns, including advertising, PR, events, promotions, and digital marketing.
Propose creative and impactful marketing ideas to strengthen brand awareness and differentiation in the market.
Develop brand positioning strategies consistent with the company’s overall direction and objectives.
Ensure all marketing activities reflect the brand’s tone of voice, values, and identity.
Brand Marketing Management
Manage and optimize brand marketing budgets; ensure efficient resource allocation and spending.
Develop partnership and co- branding activities with distributors and retail channels.
Evaluate and report the effectiveness of marketing campaigns using key performance indicators (KPIs).
Collaborate with internal departments (Sales, Product, Digital, Design, etc.) to ensure consistent brand communication.
Develop and manage annual and quarterly marketing plans for assigned brands.
Lead and oversee the execution of marketing projects, ensuring timely delivery and measurable results.
Build and maintain strong relationships with customers, media partners, and strategic business partners.
Market Research & Competitor Analysis
Conduct research and analysis of competitors’ strategies, pricing, and communication approaches.
Gather and analyze market data to refine brand positioning and uncover customer insights for decision- making.
Monitor market trends, industry movements, and consumer behavior to identify new opportunities.
Team Management & Development
Manage and coordinate the work of the brand marketing team.
Coach, train, and develop team members to improve professional skills and performance.
Encourage collaboration between departments and contribute to building a positive, innovative corporate culture.
Reporting
Perform other duties as assigned by Head of Marketing/ BU.
Prepare and present periodic reports on marketing performance, market trends, and campaign results.
Provide data- driven recommendations to management for brand growth and strategic planning.
