Assistant Brand Manager/ Manager (Beauty/ Cosmetic)

Brand Manager/ Assistant Manager is responsible for developing and implementing brand strategies to enhance brand positioning, strengthen market presence, and drive sustainable business growth. This role ensures the brand’s identity, image, and communication are aligned with the company’s vision, mission, and business objectives while leading marketing initiatives to maximize customer engagement and sales performance.
Brand Strategy & Market Penetration

Plan and execute brand marketing campaigns, including advertising, PR, events, promotions, and digital marketing.
Propose creative and impactful marketing ideas to strengthen brand awareness and differentiation in the market.
Develop brand positioning strategies consistent with the company’s overall direction and objectives.
Ensure all marketing activities reflect the brand’s tone of voice, values, and identity.

Brand Marketing Management

Manage and optimize brand marketing budgets; ensure efficient resource allocation and spending.
Develop partnership and co- branding activities with distributors and retail channels.
Evaluate and report the effectiveness of marketing campaigns using key performance indicators (KPIs).
Collaborate with internal departments (Sales, Product, Digital, Design, etc.) to ensure consistent brand communication.
Develop and manage annual and quarterly marketing plans for assigned brands.
Lead and oversee the execution of marketing projects, ensuring timely delivery and measurable results.
Build and maintain strong relationships with customers, media partners, and strategic business partners.

Market Research & Competitor Analysis

Conduct research and analysis of competitors’ strategies, pricing, and communication approaches.
Gather and analyze market data to refine brand positioning and uncover customer insights for decision- making.
Monitor market trends, industry movements, and consumer behavior to identify new opportunities.

Team Management & Development

Manage and coordinate the work of the brand marketing team.
Coach, train, and develop team members to improve professional skills and performance.
Encourage collaboration between departments and contribute to building a positive, innovative corporate culture.

Reporting

Perform other duties as assigned by Head of Marketing/ BU.
Prepare and present periodic reports on marketing performance, market trends, and campaign results.
Provide data- driven recommendations to management for brand growth and strategic planning.

Excellent command of English (spoken and written).
Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or related fields.
Proven experience in planning and executing integrated marketing campaigns.
At least 1- 2 years of experience in a Brand Manager or similar role.
Proactive in monitoring market changes and applying insights into marketing strategies
Able to work independently and under high pressure.
Strong analytical thinking and problem- solving abilities.
Prior experience in cosmetics, personal care, or FMCG is a plus.
Excellent communication, negotiation, and interpersonal skills.
High level of responsibility, integrity, and professionalism.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Comprehensive and solid understanding of marketing and branding principles.
Creative, innovative, and passionate about brand development.
Creative, dynamic, and result- oriented mindset.
Knowledge and experience in the cosmetics, dermo- cosmetics, or pharmaceutical beauty industry is highly preferred.
Strong leadership and strategic thinking abilities.
WHY JOIN VIGO?
At Vigo, we’re not just growing—we’re evolving. You&039;ll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast- paced, supportive environment where your ideas and contributions truly matter.
Competitive Salary & Annual Adjustment: Regular salary reviews based on performance and market trends.
13th- Month Bonus & Performance Incentives:
Quarterly KPI bonus
Collective/individual bonuses every 6 months
Additional performance- based bonuses
Professional Development:
Training, coaching, and mentoring programs to support your growth
Clear career progression in a young, dynamic environment
Work Culture & Engagement:
Friendly, energetic workplace with many opportunities for advancement
Regular team activities: birthdays, holidays, teambuilding events, company trips
Health & Insurance:
Full coverage under labor law (social, health, and unemployment insurance)
Additional PVI health insurance
Working Hours:
Monday – Friday: 08:30 – 12:30 & 13:30 – 18:00
Saturday mornings: Online work only

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-10-30 01:15:03