Brand planning:
Plan and execute BTL & activation activities such as sampling programs, retail activation, marketplaceactivation, consumer engagement initiatives to drive visibility and sell- out.
Assist in preparing brand performance reports, business reviews.Marketing execution & creative development
Monitor campaign performance and propose optimization actions.
Work with the creative and content team to develop campaign assets aligned with brand guidelines, ensure allcreative materials align with brand identity, tonality, and consumer insights.
Review and optimize creative performance across channels (TikTok, Shopee, TikTok Shop, Facebook/IG, KOLcontent).
Conduct market, consumer, and competitor analysis to identify insights and opportunities for brand growth.
Coordinate 360° marketing campaigns (digital, KOL/UGC, social media) to ensure timely and high- qualityexecution.
Support BM the development of annual brand plans, including strategic pillars, marketing calendars,campaigns, and budgeting.
NPD:
Support end- to- end NPD processes: idea validation, consumer research, product brief, packaging registrationdocuments, launch plans.
Coordinate with supply chain and sales B2C & B2B to ensure forecasting, on- time availability, smooth sellin/sell- out plans for new products.
Work closely with the principal team to align MOH/registration requirements
Ecommerce & trade marketing coordination
Work with sale/trade B2B team to develop listing proposal & support marketing activities (retail partner)
Track sell- in, sell- out, inventory, recommend actions to drive performance.
Coordinate with Trade team for in- store POSM, visibility, activation campaign
Work with the ecommerce team for marketplace activities (TikTok Shop, Shopee Mall) including campaigns,visual, content.
Budgeting & Reporting
Monitor brand KPIs (GMV, NMV, view, traffic, engagement) and provide monthly reports.Cross- functional collaboration
Work closely with the principal team to align marketing support, compliance, reporting requirements
Assist in managing brand budgets
Liaise with finance, supply chain, procurement, legal, sales, commercial, ecommerce teams to ensure smoothexecution of all brand activities.
