Assistant Brand Manager (Product Marketing)

Product Development – NPD Operation (~55%)

Track post- launch performance and recommend adjustments or optimizations to maximize product success.
Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
Collaborate with cross- functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
Lead end- to- end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.

Brand Management (~30%)

Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
Manage brand P&L and ensure marketing spend is on track and efficient.
Collaborate cross- functionally to resolve brand- related matters and ensure smooth execution.
Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
Conduct regular market visits to strengthen understanding of consumers and shopper behavior.

Internal Sales & Performance Analysis (~15%)

Align with Sales and Trade teams to support commercial strategies and deliver business targets.
Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
Create clear reports and dashboards to monitor trends, SKU contribution, and promotional impact.

Proven strength in brand management, consumer insight.
Ability to multi- task, take ownership, and work independently in a fast- paced, dynamic environment.
Strong passion for food – curious about product innovation, trends, and constantly looking to deliver better taste and product experiences to consumers.
Minimum 3 years of experience in brand/product marketing role in FMCG or Food categories, preferably with hands- on experience in New Product Development (NPD).
Excellent written and verbal communication and negotiation skills in English.
Bachelor’s Degree in Marketing, Business Administration or a related field.

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Cập nhật gần nhất lúc: 2025-10-01 19:15:02