Assistant Brand Manager

- Well collaborate with stake holders (global & local) to design full mix for innovation- Developing, planning the route to market with Sales & Trade team based on aligned strategy

- Analysis consumer trends, market trends to define white space/business opportunity to develop idea/concept for innovation

- Support/collaborate with LM to develop, refine the winning mix for innovation

- Following up/implementing launch activities for innovation, ensure all activities are in line with plan and guidelines.
- Frequently monitoring trends from consumers & market point of view, timely fuel new insight, trends to the team, having conceptualized outcome from analysis that pave the foundation for planning innovation roadmap or new idea concept.
- Following up and evaluating launch result, ensuring the mix is well deployed as planning, timely highlight to the team if there is off- road deployment

- University degree in Business Administration/ Economics/ Marketing- 2- 3 year working experience in Marketing (primary), especially FMCG model, or any functions relating to Commercial & Analysis (CMI, Trade Intelligent & Planning, etc…).

- Prioritize the candidates having experience in 6Ps development, new product launch

- Analytical thinking, strategic thinking, ability to ready between the lines, crafting insight and connecting dots for conceptualized finding
- Good at presentation & communication skill
- Well communicated in English for both verbal & written

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Cập nhật gần nhất lúc: 2024-04-03 12:09:10