Assistant Brand Manager

Brand Development (20%)
• Monitor brand performance index such as brand awareness, brand equity, brand health check & market share
• Propose initiatives to strengthen brand identity and ensure brand consistency across channels
• Conduct market research, consumer connection, focus group and online competitors analysis to identify Issue & Opportunity (I&O) for business growth opportunities.
• Support the Brand Manager in developing short and long- term brand strategies for current brand and building new sub- brand to growth the master brand
New Product Development (30%)
• Conduct consumer research to identify needs, insights, and product direction
• Prepare product briefs, coordinate concept testing, and manage development timelines
• Track cost efficiency and ensure progress within approved budgets.
• Collaborate with cross- functional teams (R&D, Design) to develop product concepts, formulation, packaging design
New Product Launching (20%)
• Prepare post- launch evaluations, identify learnings, and propose improvement plans for future launches & products.
• Lead and coordinate new product launch campaign, including timeline, budget, launch plan and stakeholder management
• Work closely with Digital, Trade, Creative, Social & PR, Ecom & Customer Development Team to ensure seamless execution
• Monitor post- launch performance: sales, distribution, communication effectiveness, and consumer feedback
Marcom & IMC Management (20%)
• Lead the strategic planning and execution of integrated marketing communication (IMC) campaigns with internal teams and external agencies
• Manage P&L, ensure all marketing activities align with brand positioning and business objectives.
• Track campaign KPIs and provide insights to optimize performance and ROI
• Manage key visual, brand content, and brand assets across all touchpoints (Digital, Influencer, POSM, PR, etc.); able to lead both ATL & BTL activities
Others (10%)
• Other tasks are required flexibly according to the Marketing Department & Business requirement if any.
• Support ad- hoc marketing or cross- functional projects
• Manage budget tracking, reporting, and preparation of proposals or presentations

• Bachelor&039;s degree in marketing, Business Administration, or related fields
• Best fit for applicants from FMCG, Skincare & Personal Care but not limited to candidates from other brand industry backgrounds or agency
• Strong analytical skills, project management, and cross- functional collaboration skills
• 2+ years of experience in Marketing, Brand Management, or Product Management
• Love building a brand that consumers will be happy
• “Can- do” attitude to solve the problem & lead the changes
• Be able to draft and execute a plan from end to end
• Be potential to lead and being a team player.

• Employee product discounts (Menstay Simplicity) and other internal benefits.
• Opportunities for career growth through regular performance evaluations
• Participation in social insurance and annual health check- up programs
• Competitive salary, negotiable based on experience and skills, with performance bonus and 13th- month salary
• Participation in company trip and team- bonding activities

Cập nhật gần nhất lúc: 2026-02-01 00:55:02