Assistant Brand Manager

Assist in maintaining brand guidelines, asset libraries, and approval workflows.
Conduct market researches, brand audits and competitive benchmarking to assess brand performance and positioning.
Help manage social media channels and corporate storytelling efforts.
Support the creation of positioning, messaging frameworks, and brand narratives for key projects or product lines & brand consistency across platforms.
Insights & Reporting
Report on key metrics and contribute to brand dashboards and campaign reports.
Assist in the development of key launch materials in 360- degree marketing.
Help execute integrated marketing campaigns targeting key stakeholders.
Coordinate project planning, execution and industry activations.
Support the implementation of the company’s brand strategy across all corporate touchpoints (internal and external).
Coordinate the production of brand and marketing materials including brochures, corporate videos, executive presentations, and website updates.
Content & Communications
Collaborate with Product Marketing, Sales, and Creative teams to roll out GTM campaigns and project launches / maintenance.
Collaborate with internal teams (HR, Communications, Sales, Product, etc.) to maintain brand alignment.
Go- to- Market (GTM) Support
Gather and analyze data from brand health tracking, media coverage and industry reports.
Corporate / Project Brand Strategy & Execution
Assist in translating customer insights, usage behaviors, and competitive analysis into impactful brand strategies.
Collaboration & Governance
Marketing Operations & Campaign Support
Assist in the development and execution of brand campaigns aligned with business priorities.

Qualifications:
Proficient in Microsoft Office (Excel, PowerPoint, Word).
Strong understanding of marketing principles and brand building.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
At least 4 years of experience in brand management, marketing, or a similar role.
Analytical mindset with the ability to interpret data and translate insights into action.
Excellent project management and organizational skills.
Strong communication and presentation skills.
Preferred Qualifications:
A creative yet strategic thinking mindset.
Familiarity with both trade marketing & digital marketing platforms (social media, paid media, SEO/SEM).
Experience in agencies, FMCG, retail, or e- commerce industries.
Creative mindset with a keen eye for visual branding and storytelling.

- Chế độ đánh giá- khen thưởng phong phú: thưởng KPI (thưởng tháng, quý, năm), thưởng sinh nhật nhân viên, ưu đãi mua hàng nội bộ …
- Tham gia các chương trình đào tạo của Bảo hiểm và Công ty để nâng cao năng lực cá nhân
- Nghỉ phép: 12 ngày/năm
- Nghỉ mát/team building hằng năm và các chương trình nội bộ hàng tháng/quý
- Tham gia BHXH, BHYT,... đầy đủ
- Văn hóa làm việc đơn giản, sáng tạo, tận tâm và đề cao giá trị năng lực nhân viên

Cập nhật gần nhất lúc: 2025-06-14 17:10:03