Conducting Daily Marketing Activities that Achieve Department Goals
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Maintains, updates, and manages all web sites.
Ensures consistency in individual property&039;s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Develops brochure and property collateral materials.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Assists in region- wide coordination of rooms, food and beverage, spa, and golf promotions.
Participates in all property imaging work (e.g., signage).
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Develops strategic marketing plan for property, includes group, leisure and local efforts.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Assists property with materials, tracking/analysis and presentations to owners.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Evaluates new marketing opportunities for the property.
Keeps detailed files and records on all matters relative to property&039;s marketing materials (photo usage rights, vendor contracts, etc.).
