Assistant Marketing Manager

ROLE SUMMARY:
As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees&039; experience.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross- promotional partnership
Onsite event management including but not limited to
Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events
Market/list research to build a hygienic and healthy database
Work closely and collaboratively with the Event team to plan and execute the event&039;s entire marketing campaign
Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies
Work with trade media and partners such as trade associations to extend promotional reach
Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre- show and on- site, as well as the compilation of statistics and audits
Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns
- Obtaining exhibitor and visitor quotes
- Supervision of survey temps to ensure quality insights are captured
Management of social media sites such as Facebook and Linked In

POSITION REQUIREMENTS:
Candidate must possess at least Bachelor&039;s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
At least 5 years of working experience in the related field is required for the position
Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self- driven with high levels of initiative, multi- task, deliver quality work within tight deadline, self- starter with an analytical and creative mind
This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties.

Minimum 14 days annual leave, Company trip & Social activities, L&D opportunities.
Competitive remuneration package with performance bonus, Private health and accident insurance.
Flexible time, Monday to Friday

Cập nhật gần nhất lúc: 2024-02-24 04:40:30