Trade Marketing Plan instore Execution :
Develop and implement trade marketing plans that inline brand objectives & enhance shopper experience instores
Lead the execution of O+O (online to offline) activations and events across annual brand campaigns, ensuring alignment with brand objectives & priorities
Drive in- store visibility programs including : POSM execution, brand planogram, from plan to design & production.
Ensure flawless execution of merchandising and promotional activities
Monitor competitor activities and proactively propose innovative and competitive trade marketing initiatives
Campaign Management and Evaluation performance
Ensure campaigns are delivered on time, in full to maximum brand impact
Manage and monitor trade campaigns from planning to execution and reporting.
Coordinate with external vendors to ensure high- quality exécution and compliance
Conduct comprehensive post- campaign evaluations reflected all measurable KPI/ROI
Track and manage campaign budgets, ensuring optimal allocation of resources.
Provide recommendations for continuous improvement in campaign efficiency.
Cross- Functional Coordination
Effectively manage requests from cross- functional teams and lead cross- functional projects within defined scopes and timelines.
Act as the key liaison between brand team, trade marketing & retail sale team to align trade activities with overall brand strategy and sales objectives.
Build strong relationships with Sale teams to understand their unique needs and expectations, and develop customized marketing materials to maximize business opportunities
Performance Analysis & Market Updates
Closer to market with frequent market visit and provide forward actions to monitor brand performance
Analyze monthly brand performance, including sell- in/sell- out data
Budget management & efficience :
Tracking all expenses of trade marketing with accuracy and monthly report update
Manage trade marketing campaign budget, ensure cost- effiective exécution via ROI analysis and inline with plan
