Primary Objective:
To grow B2B business and achieve sales goals
"The B2B Team" is responsible for the goal of "building the next generation of B2B business" using digital platforms, and for bringing profit to the company through B2B sales.
B2B manager will be responsible for the following roles;
Develop and implement a strategic sales plan and build an organization to execute it
Identify demand and develop product, delivery and sales strategies
Conduct market research
4 Develop customers through sales activities
Build the organization of the B2B team (hiring/goal setting/coaching/performance management, etc.)
Define requirements and develop systems for digital platforms
Building good relationships not only with customers but also internally and with suppliers8. P&L management: sales targets and expense management, efforts to improve profitability of B2B business, etc.)
Key Activities:
Duties and Authority of Execution
Duties and Authorities regarding B2B management
P&L Management
B2B team Management
Roles and responsibilities:
Sales executions (40%):
Respond promptly to customer complaints and establish permanent improvement measures
Identify product positioning and key metrics compared to the market and competition. Implement promotional pricing and campaigns.
Always improve customer satisfaction
Establish a process for product selection, pricing, and delivery.
Facilitate sales operations in collaboration with other departments (Head Quarter MD, Operations...)
Implement and execute business plans to achieve sales targets and develop sales forecasts for all sales channels for each product.
Acquire customers through sales activities. Build the sales talk required for sales activities.
Identify potential customer demand and provide B2B services
Promote sales activities utilizing Digital platform
Portfolio Management and Development (20%):
Conduct market research, initiate & propose new product ideas, identify new market to enter and occupy market share and responsible for developing & executing launching plan.
Continuously update above understanding and planning to react with changes
Understand the product pricing and costing and how pricing strategy can effect the portfolio and product positioning.
Build deep understanding of market and competition landscape, product P&L, product strength and weakness, product positioning in the portfolio to decide the strategy and tactics for bigger market share and profit.
Team management (20%):
Build the and improve the input and output metrics of project process performance
Manage the team of sales executive on daily operations, be responsible for overall performance of the whole project.
To prepare sales report & analysis (result- oriented) by week, month and quarter.
Train, develop team through continuous improvement of strategy, tactics and executions
Consult GM on improvement in process, system, measurement using data and research
General Department Management (20%):
Planning and Budgeting;
- Planning, budgeting and proposing by breaking down the duties into groups, making budgets (Yearly and Monthly) and clarifying ROI to the supervisor, for hiring employees and/or implementing any necessary assets to purchase and/or activities to be made for achieving the duties.
Watching Status;
- Grasping the progress of various activities, management and controlling status to ensure that those are carried out as planned or budgeted, and improving its performance.
Dealing Contracts;
- Upon approvals from the direct supervisors, proposing to select partners/vendors/suppliers to negotiate, negotiating, deciding, making into and drafting agreements/contracts, and issuing any necessary letters or documents to either internal or external regarding any activities to fulfill the department duties, obligations and responsibilities.
Maintenance of Policies and Regulations;
- Investigating, checking, auditing, creating, maintaining, keeping in effective and proposing any policies, regulations or rules related to the department duties, obligations and responsibilities; then upon approvals from the direct supervisors, installing, implementing, enforcing and amending any such policies, regulations or rules.
Supervising Staffs, Subordinates and Members;
- Planning and maintaining all staff activities, jobs, duties and working schedules (including shift planning, in and out administrations, overtime, and business trip) in the department.
Education for Improvements;
- Planning, educating and improving all staffs’ knowledge and techniques by evaluating performance through creating CDP, then promoting if any staffs are met to be knowledgeable enough, with good humanities and performance, to become superiorly.
MBOs;
- Planning and supervising staffs to establish the yearly MBO and evaluating every half year.
Enforcing Company Policies, Rules and Regulations
- Supervising all staffs in the department to enforce following AEON basic policies/ethics and complying laws and regulations suitable and sufficient enough as a business person by education.
Information Delivery to Staffs;
- Communicating with and delivering any necessary information to, the staffs in the department for carrying out their duties.
Reporting Duties;
- Establishing and maintaining an appropriate reporting line from all staffs in the department, and report to and/or seek consultation from the supervisor and/or any other departments if necessary.
Understandings of Law and Regulations;
- This department is specialized for B2B matters, and it must understand sufficient enough regarding any laws and regulations regarding B2B activities including but not limited to disposals, environments and charities.
Others
- Any other activities or matters related to the department, or ordered from the supervisor and/or company from time to time.
