Strategic Leadership:
Collaborate with the Country Head of Marketing and other senior leaders to align branding marketing strategies with business objectives and market opportunities.
Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group.
Oversee and ensure brand consistency across all marketing and communication materials.
Branding and Communication Oversight:
Lead the development of brand strategies and communication plans that resonate with target audiences.
Develop PR strategies and manage relationships with media and other stakeholders to enhance brand reputation and visibility.
Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.
Ensure the creation of engaging and effective content for various platforms, including social media, websites, email, and offline channels.
Creative and Content Management:
· Guide the Content Manager in leading the Content Team to develop compelling written content for various platforms.
· Oversee the Creative Manager in leading the Creative Team to produce high- quality visual content that aligns with brand strategies.
· Ensure seamless collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.
Performance Measurement and Reporting:
Collaborate with the Software & Analytics function to develop and improve dashboards that provide relevant business intelligence for decision- making.
Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
Capacity Planning and Team Management:
Monitor team performance and workload, optimizing resource allocation and project timelines to meet the needs of the brands.
Recruit, train, and manage the performance of team members, fostering a high- performance culture and ensuring professional development.
Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative, and Content teams.
Tool and Platform Implementation:
Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.
Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
