The Brand Assistant Manager acts as an overall champion for assigned brands, ensuring alignment with the company’s strategic objectives. The role requires experience in the ETC channel as a foundation, with a focus on further development and expansion into the OTC channel and e- commerce.
This position reports to Marketing Segment Head.
The role is responsible for managing the product life cycle from strategy to execution: defining brand vision, creating marketing strategies, leading tactical plans, managing budgets, and working closely with cross- functional teams, medical experts, and external partners.
• Work with the OTC Marketing Segment Head/Director to determine long- term strategies and directions for assigned brands.
• Conduct regular field visits to monitor business performance, gain new insights, and ensure strong execution.
• Lead and manage new product development and product launches in collaboration with cross- functional teams.
• Develop and implement marketing plans to achieve sales, profit, and brand objectives.
• Collaborate with Market & Customer Intelligence (MCI) and external partners to conduct market research, generate insights, and support brand strategies.
• Establish and maintain strong relationships with key opinion leaders, medical associations, and customers across relevant therapeutic areas.
• Develop communication and promotional materials in compliance with regulatory, legal, and medical guidelines.
• Plan and execute Continuing Medical Education (CME) programs and provide necessary support to sales and medical teams, including product training and promotional materials.
• Define brand vision, positioning, and strategies to support growth in both ETC and OTC channels, as well as e- commerce expansion.
• Execute marketing programs effectively; monitor results, recommend adjustments, and implement contingency plans when needed.
• Manage and monitor the brand’s P&L and A&P budget, ensuring accuracy, efficiency, and profitability.
