Brand Communication

Brand Ideation and Conceptualization:
- Lead brainstorming sessions to generate innovative product ideas.
- Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment.
- Work closely with design and engineering teams to translate concepts into viable product prototypes.
Project Management:
- Oversee the entire product development lifecycle, from concept to production.
- Manage budgets and resources effectively to meet project goals.
- Develop and maintain project timelines, ensuring timely delivery of products to market.
Product Strategy and Planning:
- Develop a comprehensive product roadmap based on market insights and company goals.
- Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with the execution team to define and align product development strategies with overall business objectives.
Market Launch:
- Develop advertising & promotion plans, and creative briefs and guide creative direction to meet objectives for all advertising, promotion, and public- facing communications, including print, digital, and video assets.
- Develop and execute go- to- market strategies for new product launches.
- Develop communication training materials about products.
- Manage content, specs, sales kit, and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.

- Documenting, reporting, and presentation skills, SQL or Power BI is an advantage.
- Strong research and data synthesis skills.
- Solid knowledge of e- commerce, and social media advertising.
- Minimum 3 years of experience in product development or brand & product marketing positions.
- Bachelor‘s degree in Marketing, Branding, Business or a related field.
- Experience working in the audio, electronics, and Cross Border Seller industries is advantageous.

- Development of knowledge and understanding of audio/tech industries with a great network of notable partners and industry experts
- Yearly company trip
- Exposure to strong mentorship and leadership examples
- Holiday entitlement: Saturday, Sunday / National Holidays & Annual Leave by the Labor Code
- Comprehensive benefits package: Social insurance, Health insurance, Periodic health examination
- 13th month salary
- Be a valuable member of a close- knit, collaborative, and dynamic team that encourages networking and self- development

Cập nhật gần nhất lúc: 2024-09-12 03:20:02