Brand Manager

. Implement the brand marketing plans within budget and on time. Co- ordinate the resources of the organisation to achieve approved objectives
· resources to achieve the agreed objectives.
· Create and maintain consumer satisfaction
· Implement brand marketing plans within A&P budget and on time. Co- ordinate
· Maintain effective liaison and communication with the Sales Team and distributor
· Identify and recommend investigations into new product and packaging developments. On approval, implement and launch
· Develop and gain approval for detailed annual brand plans for the assigned products/categories covering all required elements.
· Manage the implementation of agreed advertising and promotion activities both above and below the line ensuring that appropriate cost benefit analyses are undertaken.
· Develop the annual A & P budget for the brand portfolio and formally monitor and report progress on a regular basis
MAJOR CHALLENGES
· Co – ordination and management of external service providers (advertising and promotion, market research and distribution).
· Accordingly develop effective marketing strategies including new product development to leverage the brand’s strength into new product categories.

Brand Manager positions typically require a blend of education, experience, and skills. Here&039;s a breakdown of the common requirements:
Education:

A Bachelor&039;s degree is usually expected, often in Marketing, Business Administration with a marketing concentration, or a related field [1]

Experience:

Proven 3 years of experience as a Brand Manager
Experience in developing and executing marketing strategies is highly valued

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Cập nhật gần nhất lúc: 2024-04-03 15:20:37