Brand Manager - Beverage

Manage brand budgets and allocate resources amongst projects. Management of marketing budgets within agreed targets.
Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
Lead brand communication to drive unique brand for the category in charge, across multiple touchpoint ATLs, BTLs, digital, instore.
Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc. And guides our external creative and media agencies for product marketing campaigns.
Other tasks assigned by the line manager.

Strong at brand management, NPD Project, consumer understanding, creative & strategic knowledge.
Ability to multi- task and be proactive & independent in a fast- paced, ownership in dynamic environment.
At least 3- 5 year experience in the same position, within Beverage industry is a big plus.
Bachelor&039;s Degree in Marketing, Business Administration, Economics or related major.

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Cập nhật gần nhất lúc: 2024-12-22 11:30:02