Brand Manager (50/50 Coffee_Tea)

• Brand Strategy & Management:
- Conduct regular market research and competitive analysis to identify trends, opportunities, and potential threats.
- Develop and implement a comprehensive brand strategy aligned with the company&039;s vision and objectives.
- Track and analyze key brand metrics, providing insights and recommendations to leadership.
- Define and maintain brand guidelines, ensuring consistent application across all touchpoints (online and offline).
• Marketing & Communications:
- Manage relationships with external partners, agencies, and vendors.
- Develop and execute innovative marketing campaigns across various channels (social media, email, local partnerships, events, etc.) to increase brand visibility and drive customer engagement.
- Manage the creation and distribution of compelling content (blog posts, social media updates, email newsletters, etc.) that resonates with our target audience.
- Collaborate with internal teams (operations, product development) to ensure brand consistency in all customer- facing aspects.
• Customer Experience:
- Champion a customer- centric approach, ensuring all brand touchpoints deliver a positive and memorable experience.
- Develop and implement initiatives to enhance customer loyalty and advocacy.
- Monitor customer feedback and identify areas for improvement.
• Budget Management:
- Manage the brand marketing budget effectively and track ROI on marketing initiatives.

- Ability to work independently and as part of a team.
- Strong understanding of marketing principles and best practices across various channels.
- Bachelor&039;s degree in Marketing, Communications, or a related field.
- Passion for coffee and the coffee shop culture is a plus!
- Excellent communication, interpersonal, and presentation skills.
- 3+ years of experience in brand management, preferably in the food & beverage or hospitality industry.
- Proven track record of developing and executing successful brand strategies.

- Annual Company Performance Bonus
- Meal allowance
- Pay compulsory social insurance
- Regular health check- ups.
- Annual leave of 12 days
- Company trip, YEP
- Be well- equipped with working equipment (laptop, stationery)...

Cập nhật gần nhất lúc: 2024-08-19 20:35:02