Brand Manager

Product Portfolio Management

Develop product roadmap and menu management to ensure they align with the overall product strategy and brand positioning
Regularly review the menu, evaluate performance of individual products and the overall product mix to make decisions about which products to keep, which to replace, and which to add to optimize sales and profitability
Identify gaps in the market and develop new products to fill those gaps
Understand competitors’ activities, customers’ need & preferences based on sales data and market research to proactively propose interventions, develop strong product portfolio to deliver sales target, increase customer satisfaction and loyalty

Commercial

Define a clear value proposition for products that differentiates them from competitors and resonates with the target audience to drive commercial success, achieve profitable product, category, and market share growth
Build plans, calendars and budgets for product lines including product positioning, target audience identification, pricing strategies
Design product specific marketing campaigns, track and analyze product campaign effectiveness, utilizing metrics and analytics tools, and provide recommendations for continuous improvement

Cross- functional Collaboration

Work closely with Supply Chain to ensure food and merchandise products provided by vendors are in accordance with the product strategy, quality standards, and customer expectations.
Collaborate with Supply Chain to provide insights on market trends, emerging ingredients or materials, and changes in customer preferences for sourcing decisions.
Build and maintain strong relationships with key stakeholders, including internal teams, external vendors, and industry partners, to support product marketing initiatives
Ensure Product Innovation team is briefed to deliver right variety of products that deliver to our product experience goals

Consumer Market Understanding

Understand competitors&039; products, marketing strategies, target audience, positioning within the market to identify market gaps or opportunities
Stay abreast of industry trends, market dynamics, changes in consumer behavior and regulatory requirements related to food and merchandise and incorporate relevant insights into marketing strategies and product development efforts.

Experience:

Demonstrable visual design skills with a strong retail merchandising portfolio.
05+ years of experience in multi- unit retail, restaurant, food & beverage industry, with an emphasis on bakery and merchandise products.
Have a good understanding of the retail industry, including trends, consumer behavior, and best practices for visual merchandising.
Proven track record of building strong product portfolio and driving business results.
Experience across consumer insights, product marketing, product development, store marketing.
Proficiency in Sketchup, Auto cad, 3D or other visual design tools.
Have a good understanding of lighting, color theory, and other technical aspects of visual merchandising.

Knowledge of:

Product Development, Insight Generation, Concept Development
Packaging Design, Store Marketing
USP & Communications Development
Planning, Budgeting, Marketing ROI Analysis
Project Management
Profit & Loss Statements
Consumer Insights & Data Analytics
Category Management, Portfolio Management
Pricing Management

Bonus by individual ability and company’s performance.
Social insurance, health insurance, unemployment insurance and other benefits
Company trip once a year + Joining party
Dynamic and sociable working environment.
Salary and position is reviewed 1 time a year
Having chances to get attractive company bonus every month/year

Cập nhật gần nhất lúc: 2024-04-03 11:08:58