The brand Manager will collaborate with the Associate Marketing Director to develop a strategic plan which ranges from strategic review, perfect implementation of the brand’s strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.
Key Responsibilities
- High level tactical planning.
- Develop and implement specific competitive strategies.
- Work with Associate Marketing Director for marketing plan of Adult Milk category/Adult Milk
- Create and implement consumer and market development strategies.
- Liaising closely with all relevant brand team members
- Lead preparation of the brand plan, update, and long- range plan.
- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).
- Define and develop strategies to maximize brand potential.
- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.
Conformation:
- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
- Take part in cross- functional Project as required. Cooperate with cross- functional departments.
KEY REQUIREMENTS
Business understanding: P/L structure knowledge and good knowledge of key consumer insights, market research based on qualitative and quantitative data.
Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL).
At least 3 years of experience in a similar position in the field of Marketing in Pharma/ Powdered Milk/ Nutrition & Healthcare or FMCG industry
Requirements
Product launch experience
Enthusiastic and proactive spirit at work.
Ambitious to grow, willingness to learn and be excellent in marketing field.
Strong sense of business and highly result- oriented;
Ability to withstand high pressure.
Well organized and detailed, able to work under high pressure.
Proficiency in the office computer.
Working place: 37 Ton Duc Thang, Dist 1, HCMC
Working time: From Mon to Fri
