Brand Manager - Fermented

- Propose, develop, and manage marketing programs for assigned products
- Monitor and analyze the development of assigned new products (category strengths, sales, market share) and propose marketing and distribution programs.
- Proactively propose and develop creative ideas for media to guide the partner of advertising agencies.
- Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc., guide our external creative and media agencies in product marketing campaigns.
- Coordinate with the Trade Marketing Support Manager to forecast sales and advertising media for channels.
- Management of marketing budgets within agreed targets.
- Propose, develop, and implement tactics to increase sales volume periodically and by region.
- Other tasks assigned by the line manage
- Lead brand communication to drive the unique brand for the category in charge across multiple touchpoints, including ATLs, BTLs, digital, and in- store.
- Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing, QA/QC) to run the NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
- Proposing pricing strategy for brand products.
- Establish an annual marketing plan for the Company
- Coordinate and guide internal and external partners to ensure plans are completed well.
- Support the Category Marketing Director to establish an annual marketing plan for the brand in charge.

Bachelor&039;s Degree in Marketing, Business Administration, Economics or related major.
Strong at brand management, consumer understanding, creative & strategic knowledge.
Ability to multi- task and be proactive & independent in a fast- paced, ownership in dynamic environment.
At least 3- 5 year experience in the same position, within fermented milk products, Probiotic, yogurt industry is a big plus.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-07-08 00:30:03