Brand Manager - Huda

Role overview

Be a part of developing long- term positioning, brand strategy and commercial plan
Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity

Responsibilities:

Run effectively Advertising & Consumers promotions for International brands both in On and Off- trade channels
Develop long- term positioning, brand strategy and commercial plan for certain brands in Vietnam
Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
Own the creation of the Launch/Relaunch plan, Annual plan and 3- year Brand Plan
Engages sales and channel marketing teams to ensure delivery of efficient brand building
Identify and work out relevant consumer and shopper insights
Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points

A thorough understanding of marketing and business functions at FMCG sectoc
5 years’ experience in brand management
Strong analytical, decision making, influence, communication & presentation skills
Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-08-28 03:20:03