Brand Manager

Be able to draw on the consumer research and monitor market trend. Therefore, having a grasp of the target market and also potential target markets is the key;
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands;
Be responsible for ensuring that the products and services that fall under their brand resonate with current and potential customers;
Coordinate internal resources (Marketing shared service: ABM, Marcom, Digital, Production, Design, CRM) and external agencies to make sure they’re respecting the brand purpose and guidelines throughout every executions and communication;
Play a pivotal role within senior management teams when providing feedback, analysis and planning on key brand activities;
Have creativity and an ability to produce innovative and original ideas for strategic plans, branding activity proposals and accountable for budget management;
Be in contact with other departments such as finance control, product development, operations and concept owners to ensure a strategic overview of the business and future market opportunities;
Assist Marketing Manager in other tasks upon assignment.

Have time and project management skills, including the ability to work on multiple projects at the same time;
Interpersonal skill: strong communication and work cross- functional, be a team player and respected leader;
Have knowledge of MS Office and good presentation skill;
Knowledge about marketing mix, media channels, PR and social marketing;
Management and coordination skill: strong attention to detail, think big, deliver strategic solutions and budget management;
Have at least 05 years in Marketing field and 02 years at the Brand Manager position;
Fluent English written and verbal communication is an advantage.
Have bachelor degree in Marketing, PR, ... or relevant majors;
Have research and analysis skill: understand of consumer needs and behaviors, strong analytical ability;
Experience of working with brands and in some instance of F&B /FMCG / chained operations marketing;

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Cập nhật gần nhất lúc: 2024-04-03 11:59:56