Brand Manager

Job Objective:
The Brand Consultant position is responsible for assisting businesses in evaluating, reshaping, and developing brand strategies. The primary focus is on conducting brand audits, providing specific recommendations, and establishing initial execution plans.

Key Responsibilities:

Market Analysis: Research and analyze the market, identify competitive positioning, industry trends, and unique selling points to gain insights into the client&039;s business environment.
Effectiveness evaluation: Monitor the brand&039;s performance after implementing new brand strategies, assess results, and recommend necessary adjustments to ensure effectiveness.
Strategic Planning: Based on the results of the brand audit and market analysis, propose specific brand orientation strategies to enhance and develop the client&039;s brand.
Brand Audit: Conduct a comprehensive assessment of the current state of the brand, including analyzing strengths, weaknesses, opportunities, and threats. Evaluate customer perceptions, product structure, brand messaging, and current marketing activities.
Consultation and Support: Collaborate with the management team and relevant departments to address brand- related issues, provide guidance, and support the implementation of brand plans.
Initial Execution Plan: Develop an execution plan for brand improvement, including objectives, specific steps, required resources, and the timeline for brand- related activities.

Problem- solving, project management, interpersonal skills.
At least 5 years of experience working as Product (Brand) management role, marketing, brand consulting or similar positions.
Have a good sense of numbers and logical thinking.
Experience in digital or in the professional service industry is preferred.
Fluent in English.
An attention to details and a never- satisfying attitude.
Have knowledge of tools and digital tools to support brand management.

Health insurance, social insurance, and other insurance types under legal requirements.
A professional, young, and dynamic working environment.
Review salary: twice a year.
Salary: Negotiable.
Company trips and team- building activities: Sports Day, 8/3, Mid- Autumn Festival, 20- 10, Christmas, Year- End Party, etc.
Sports club: Weekly badminton sessions.
Access to fully equipped work facilities and resources.
Birthday bonus, 13th month salary, holiday bonus for Lunar New Year, etc.
Time working: 9:00- 12:00 & 13:30- 17:30 (Monday- Friday)
Recognition and rewards for individual and team/ department achievements.
A pantry with coffee machines and microwaves.
A gaming lounge with billiards and table football amenities.
Annual leave: 1 paid day off/ month, 1 paid day off for your birthday, seniority leave, and national holidays as per the law.
Career advancement opportunities.
Intensive training programs for expertise development, supported by the company.

Cập nhật gần nhất lúc: 2024-04-03 11:09:04