Brand Marketing Director

Strategy:
Lead key role in the establishment of the business’s brand building strategies across all channels.
Leadership/Supervisory Role:
- Lead brand marketing department, define its strategic vision & mission
- Lead consumer- facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.
- Manage and optimize the customer- centric brand planning process
Analytics
- Manage and maintain program- specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.
- Analyze the effectiveness of strategies and projects, and propose solutions for improvemens.
- Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.
Knowledge/Creativity
- Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions

- Strong analytical skills with data driven analysis
- Bachelor degree in Marketing related field is preferred.
- Advanced English skill, both in speaking and writing skills
- 3- 5 years of experience in the position of a Head of Brand Marketing/ Marketing Director
- Strong at brand management, consumer understanding
- Highly flexible/open- minded, resourceful and practical
- Knowledge on content & creative work with a strategic mindset is a plus
- Communication & Presentation skill, Negotiation

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-10-14 11:35:03