Brand Marketing Leader

Planning Marketing Strategy
- Oversee and plan advertising opportunities across Above- The- Line (ATL) and Below- The- Line (BTL) channels to ensure brand visibility
- Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
- Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand&039;s vision, goals, and market demands
- Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget.
- Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders.
Content & Digital Marketing
- Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively.
- Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
Customer Engagement & Offline Activation
- Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships."
- Lead the planning and execution of offline brand activations to enhance brand engagement with consumers.
- Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints.
Brand Management & Awareness
- Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.
- Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
- Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
- Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception

Has a genuine interest and knowledge of the food and beverage or entertainment industry
Strong project management skills
Excellent communication skills. Able to think and write strategically
Those who embody the culture of the brand
Self- motivated, creative flair, eye for detail and resourceful
Bachelor&039;s Degree in Sales/Marketing/Business Administration or its equivalent
At least 02 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.

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Cập nhật gần nhất lúc: 2025-10-11 19:30:03