Brand Marketing Manager

Plan and develop brand strategy.

Support long- term innovation strategy: You will support the team in building the long- term innovation strategy, leveraging macro- trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
Develop the brand&039;s annual budget plan.
Develop brand’s KPI.
Ensure the growth in brand awareness, preference, and loyalty of brands
Work with cross- functional partners to develop and execute short- and long- term brand strategies to exceed company objectives

Develop and oversee the implementation of communication and marketing plans

Oversee the development and implementation of campaigns to promote brand and revenue, including:

New store opening campaigns
Other derivative programs.
Key campaigns on major shopping festivals of the year.
Exhibitions, fairs, events, sponsorships, cooperation with other brands.

Measuring and reporting on campaign performance and assessing KPIs and ROI.
Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.
Allocate budget for each group of campaigns/ branches/ communication channels, manage brand’s budget
Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company&039;s strategic direction, short, medium and long- term goals.
Assign KPIs to each brand assistant manager to measure the implementation of campaigns.
Ensure that messaging and marketing activities are aligned with brand and company values.

Collaborate and work closely with relevant departments/ divisions in accordance with the company&039;s processes and regulations.

Analyze brand, consumer insights and competitive trends, and recommend actions to be taken
Work cross- functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, …) to gain alignment for key project milestones

Leadership

Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department

Perform other tasks assigned by Line Manager/ company
Location: Hoang Viet, Tan Binh District

Education

Bachelor’s Degree in Marketing/ Business Administration or other business related

Experience

Experience managing ambiguity and rapid change – demonstrate agility and risk- taking
At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
At least 3+ years of experience in brand/ marketing experiences at equivalent roles required along with a proven track record of delivering results
3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

Competencies

Passionate about creating a vision for a brand and bringing it to life with their own hands
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Ability to identify customer needs and draft strategies and plans that deliver on those needs
Communication & problem- solving skills
Work on multiple projects, prioritize and meet tight deadlines
Strong analytical skills, able to identify and act upon opportunities for campaign improvement
Business savvy
Proven track record developing program plans that meet/exceed goals and managing program budgets
Customer- oriented
Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
Strategic thinker who is able to articulate the brand vision, as well as anticipate and identify consumer needs.
Excellent stakeholder management and leadership skills
Planning & Organizational skills
Familiarity with market research, consumer target, and trends analysis

Nice to have

Ability and willingness to travel with extended stays and/or traveling to multiple locations

Bảo hiểm, Thưởng, Chăm sóc sức khỏe, Tăng lương

Cập nhật gần nhất lúc: 2024-05-28 00:10:05