Location: Ho Chi Minh City, Vietnam
Team: Brand Marketing
Responsibility
Influencer Marketing:
Develop and execute end- to- end monthly influencer campaigns, including defining campaign goals, managing budgets, and creating content.
Identify and collaborate with influencers to promote our products.
Analyze the data to identify trends and insights to optimize influencer marketing strategies to achieve the KPIs.
Brand strategy and campaigns:
Monitor campaign performance and adjust strategies as needed.
Work closely with your direct leader and collaborate with cross- functional teams to define, maintain, and promote brand positioning, messaging, and visual identity. Develop and refine brand guidelines to maintain consistency across all channels.
Conduct market research to understand customer insights & preferences, industry trends, and competitive landscape.
Implement data- driven strategies to improve brand visibility, awareness, and trust.
Produce engaging, always- on social media content that aligns with the brand’s voice and values on fan page & manage Facebook user community group.
Create and execute all brand marketing campaigns across various channels (digital, PR, social media, print, events, etc.).
Collaboration and others:
Foster relationships with influencers, partners, and media outlets.
Work closely with in- house teams (Performance Marketing, Design, Sales, Customer Support, Finance, etc.), freelancers, agencies, and media partners to ensure impeccable execution of all campaigns.
Perform other relevant tasks assigned by direct supervisor
Propose initiatives to increase market share and brand’s reputation
Collaborate with designers to create visual assets and any marketing collateral.
Requirements:
Up to date with the latest trends, technologies, tools, and methodologies in brand, influence marketing, or social media, especially in the Vietnam market.
Excellent English and general communication skills.
Demonstrate high standards of work ethics, driven by quality & productivity.
Creative mindset and ability to think outside the box. Critical thinking with good analytical and problem solving skills.
Proven experience in brand, influencer, or marketing in general with minimum of 3 years within the industry.
Bachelor’s degree in Marketing, Business, or related field.
Proficient in Google, computers, and basic analytics tools.
Highly adaptable, collaborative, and can learn quickly to come up with prompt solutions.
Have a positive can- do attitude, attention to detail, and proactiveness toward going beyond the call of duty.
Benefits:
Premium health insurance and annual health check- up to keep you in top shape
Competitive salary
Full social insurance
Working time: Mon- Fri (9am – 6pm)
Free ELSA Premium courses to polish your language skills
Annual company trips and monthly happy hours – work hard, play hard!
Sponsorship for online or external courses – learn and grow on us!
12 days Annual leave, 1 Birthday leave, 1 Christmas leave
