Corporate Branding.
- Develop, manage and monitor all of brand marketing activities of Base as a master brand, include but not limit to advertising campaign, new brand development campaign.
- Planning and execution of all communications and media actions on all channels.
- Supporting to Director for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable programs.
Brand Campaign/Project Management.
- Propose, develop and implement tactical brand marketing program to drive brand love and brand affinity
Initiate develop creative, media & research briefs and brief to Agencies and/or internal Department.
- Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
- Work and follow up with Agencies and/or internal department in developing TVC, packages, POSM, communication vehicles that fit with product communication.
Budgeting.
- Managing the budget for advertising and promotional items.
- Propose, manage and monitor budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign...
Cross- function collaboration.- Work closely with commercial team, and other team to deliver business’s objectives.
Others
- Interesting side projects (we will want to ask a lot of questions about them!)
- Teaching us something we didn&039;t know before about our product or industry
- Understanding of and enthusiasm for Machine Learning, generative models and GPT- 3 in particular
- Telling us about something that&039;s wrong with our product or go- to- market strategy along with a concrete and detailed plan on how you would try to improve it
- Bold predictions about the future of technology (we look forward to hearing about those!)
