Branding Manager

MISSION
Their strong knowledge, attention to detail, and collaborative skills will contribute to the overall success of the organization&039;s branding efforts.
He/She will also be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the marketing plan for online & offline communications
The Branding Manager will play a crucial role in supporting the Head of Branding and Communications in managing brand and communication initiatives. This position plays a vital role in driving marketing direction, brand development, and effective communications within the organization.
RESPONSIBILITIES

Design and co- ordinate O2O campaigns, POSM, media advertising and all kind of visibility on print, online and social media;
Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the partners
Alignment with Own Brand Management;
Marketing Communication Execution: Develop and execute marketing communication plans aligned with business strategy
Brand Strategy Development: Develop comprehensive brand strategies aligned with goals and target market
Other activities according to job requirements and assigned by superiors
Cost Control and Process Efficiency: Support cost control and optimize process flows
Market Research and Analysis: Conduct research to support projects and stay updated with market trends, customer insights to provide reports and recommendations for improvement.
Brand Awareness and Positioning: Monitor brand awareness and positioning, derive strategic implications
Partnership and sponsorship management: Establish and manage partnerships aligned with brand values, maximizing exposure and mutual benefits

Knowledge:
- Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
- Analytical mindset with the ability to interpret data and market trends
- Knowledge of marketing principles and practices to enhance effectiveness in the role.
- Stratergic thinking, creative and collaborative approach
- Possess a data driven, analytical approach and be process oriented, with a strong attention to details
- Marketing & Communication: aanlyse, planning, management
- Strong attention to detail, communication skills, and the ability to manage multiple tasks on tight deadlines.
- Familiarity with digital marketing channels and trends
Experience:
- Excellent expertise in strategic brand management, communication and ability to implement strategies and concepts.
- At least 3 years of relevant experience in brand management and communications, particularly in retail, wholesale, or FMCG industries
Language: Fluency in Vietnamese (native) and English (both written and spoken)
Education: University degree (Master or Bachelor) in Business administration, marketing or communications studies (ideally with focus on marketing)

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Cập nhật gần nhất lúc: 2023-12-15 17:47:42