Execution Support and Assurance: Support Department Heads and Branch Managers to ensure tasks are executed in alignment with the Business, Marketing, and Sales plans.
Strategy Development and Deployment: Develop and deploy Sales and Marketing strategies along with detailed action plans on a yearly, quarterly, monthly, and weekly basis.
Sales Team Management: This responsibility includes recruiting, leading, and managing the Business Development team.
Main Roles and Responsibilities
Support Department Heads and Branch Managers to ensure tasks are executed in alignment with the Business, Marketing, and Sales plans.
Develop and deploy Sales and Marketing strategies along with detailed action plans on a yearly, quarterly, monthly, and weekly basis (including recruiting, leading, and managing the Business Development team).
Key Responsibilities (Trách nhiệm chính)
Guide individual employees to achieve company goals and complete defined outcomes.
Drive maximum revenue across the entire system.
Direct the Sales, Marketing, and Operations processes.
Optimize revenue and controllable costs, ensuring alignment with company targets.
Lead the implementation of Sales and Marketing plans at the branches.
Manage and guide the team of Department Heads, ensuring high performance through motivation, evaluation, and skills development.
Build and execute the Business Development plan.
Responsibilities for Sales and Operations Process (Trách nhiệm về Quy trình Bán hàng và Vận hành)
Ensure effective internal communication within the system.
Build and continuously improve the strategy at the branch level to maintain long- term income growth.
Maximize branch profitability by managing controllable costs such as personnel, transportation, inventory operations, and minimizing loss/wastage.
Guide and motivate the human resource team to develop the potential of the branches to the maximum extent.
Establish and monitor Key Performance Indicators (KPIs) and an evaluation system for all employees (excluding existing revenue- related KPIs) to boost work performance, increase motivation, and maximize revenue.
Lead and Manage the Business Development team to meet revenue targets within the budget and maximize the conversion rate from potential leads to actual customers.
Coordinate with Branch Managers to create an overall weekly sales plan and periodically evaluate this plan each week to ensure the achievement of sales targets and other assigned goals. Weekly and monthly reporting of action plans to the Chief Executive Officer (CEO) to ensure sales and operational goals are met.
Coordinate with Branch Managers to maintain the highest customer retention rate (assigned quarterly).
Develop and manage the overall business plan for the entire branch system.
Develop and review operational manuals to ensure efficient and uniform operating procedures.
Ensure adequate human resources (both in quality and quantity).
Coordinate with Branch Managers to drive customer volume growth (new customer traffic) and improve the conversion rate from Free Trial (FT) to official customers.
Responsibilities for Effective People Management Skills: motivation, development, and performance management (Trách nhiệm về Kỹ năng quản lý con người một cách hiệu quả: tạo động lực, phát triển và quản lý hiệu suất)
Exhibit excellent leadership skills. Be a role model for the staff.
Encourage branches and departments to achieve goals.
Possess strong organizational, planning, and delegation skills.
Provide guidance to branches and departments in daily work and develop potential team leaders.
Propose optimal solutions for all issues.
Ensure team alignment in completing individual KPIs.
Possess competence and understanding in all aspects of clinic operations.
Responsibilities for Human Resources (Trách nhiệm về Nhân sự)
Ensure achievement of recruitment targets (both in quality and quantity) and succession planning.
Establish and maintain a reward system to shape the team&039;s working methods to meet sales targets.
KPIs
Achieve recruitment goals.
Build and refine the competency framework, KPIs, and evaluation system.
Train and guide branch and office staff to meet sales and operational goals.
Maintain a minimum score of 90% in customer service assessments.
Possess effective people management skills: motivation, development, and performance management.
Achieve or exceed revenue targets for the Business Development team and branches.
Weekly Report to the CEO (Báo cáo hàng tuần đến Tổng Giám Đốc)
Next week&039;s and next month&039;s plan for revenue, number of services utilized, and operations.
Customer data report for both the Business Development department and branches, including: 1. Package repurchase, 2. New customers (Trial), 3. New customers (after conversion).
Joint action plan with Branch Managers to achieve branch targets.
Report on the number of services utilized at each branch and the entire system, along with an action plan to achieve weekly and monthly service utilization targets.
Report to the CEO on the status of potential franchise partners, sales targets, and the performance of existing offices.
