Business Development Director (SEA)

Regional Strategy & Market Expansion

Drive P&L accountability and annual business planning across all SEA markets.
Identify high- potential markets (Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore) and design go- to- market frameworks for each.
Develop and implement the SEA regional expansion strategy, focusing on revenue scalability and sustainable growth.
Build a cross- border commerce model, leveraging partnerships and local market insights.

Marketplace Growth & Channel Development

Collaborate with Marketing and Data teams to run regional performance campaigns and leverage insights to boost conversion.
Oversee store setup, traffic growth, conversion optimization, and customer retention strategies.
Drive category expansion and channel diversification to achieve aggressive GMV growth.
Negotiate and optimize regional trade terms, campaigns, and co- marketing initiatives.
Lead strategic partnerships with major marketplaces (Shopee, Lazada, Tiki, Tokopedia, TikTok Shop, Amazon SEA).

Strategic Alliances & Ecosystem Building

Build alliances with payment gateways, logistics partners, enablers, and technology vendors to strengthen the e- commerce ecosystem.
Evaluate and execute regional partnerships, licensing, or M&A opportunities that accelerate scaling.
Represent the company in strategic forums and industry networks to strengthen regional brand visibility.

Business Performance & Revenue Leadership

Implement automation and business intelligence dashboards to optimize performance visibility.
Establish and monitor key business KPIs: GMV, CAC, LTV, and contribution margins.
Own the revenue targets and profitability of all SEA markets.
Lead data- driven commercial planning and market forecasting.

Team Leadership & Capability Development

Build and lead a regional BD and commercial team, developing local leaders and ensuring market alignment.
Promote collaboration across country teams, ensuring consistent brand experience and market execution.
Foster a high- performance culture centered on agility, innovation, and ownership

Education
Bachelor’s degree in Business, Economics, or Marketing.
MBA or Master’s degree.
Experience
Experience in a regional or global MNC environment with deep understanding of SEA markets.
Demonstrated success in scaling online and offline revenue channels across multi- markets.
Proven record of driving multi- country growth and marketplace operations in FMCG, retail, or digital commerce.
Minimum 8–10 years in business development, sales, or e- commerce leadership.
Skills
Strong commercial and strategic mindset with regional business acumen.
Proven ability to build and scale online platforms and manage complex ecosystems.
Excellent negotiation, partnership, and stakeholder management skills.
Fluent in English; knowledge of regional languages is an advantage.
Entrepreneurial mindset and high resilience in dynamic market environments.

Full social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN), etc. benefits
Working hours: 8:00 AM – 5:30 PM, Monday to Saturday (with 2 Saturdays off per month and a 1.5- hour lunch break).
Participate in regular team- building and internal bonding activities organized by the company.
13th- month salary and year- end bonus based on work performance.
Use an automated technology system and AI tools in daily work developed by the internal technology team.
Clear career path, many opportunities to develop leadership skills for each employee.
Office Address: 255- 257 Binh Loi, Binh Loi Trung, Binh Thanh, HCMC
Annual salary review
Lunch and parking allowance
Total income: 4000- 5000 USD/month
Participate in specialized training courses to improve professional competence and soft skills with leading industry experts.
Young, dynamic, and friendly environment.
Work at a leading company in Vietnam in Marketing, with continuous development and many opportunities for advancement.

Cập nhật gần nhất lúc: 2025-11-08 01:10:03