We are seeking a dynamic and experienced Campaign Manager to join our fast- growing e- commerce company. As the Campaign Manager, you will play a pivotal role in optimizing and expanding our campaigns in a year, ensuring efficiency, profitability, and customer satisfaction across our platform.
Key Responsibility:
Monitoring and Optimization: Tracking campaign performance metrics, such as click- through rates, conversion rates, and return on investment (ROI).
Performance Analysis: Analyzing campaign performance data to identify strengths, weaknesses, and areas for improvement.
Target Audience Identification: Identifying the target audience for each campaign based on demographics, interests, and behaviors.
Creative Development: Collaborating with designers and copywriters to create compelling marketing materials, including ad copy, visuals, and landing pages.
Budget Management: Monitoring campaign budgets and making adjustments as needed to maximize ROI.
Campaign Launch: Launching campaigns across various channels, ensuring timely execution and accurate targeting.
Reporting: Preparing detailed reports on campaign performance, including key metrics and insights.
Channel Selection: Choosing the most suitable channels for the campaign, such as email marketing, social media, paid advertising, or SEO.
A/B Testing: Conducting A/B tests to optimize campaign elements and improve performance.
Defining Campaign Goals: Setting clear and measurable objectives for each campaign, such as increasing GMV/Order, boosting brand awareness, or acquiring new buyers.
Learning and Optimization: Using insights from analysis to inform future campaigns and refine strategies.
Budget Allocation: Allocating the marketing budget effectively across different channels and campaigns.
Qualifications
Excellent organizational and time- management skills
Outstanding communication and presentation skills
In- depth knowledge of market analysis and metric
Hands on experience in creating reporting and managing budge
Vietnamese candidate only, good command of English
Proven experience in a leadership or managerial role, preferably 5- 6 years+ in e- commerce, performance marketing, campaign strategic planning is a big advantage
Bachelor’s degree in Business administration, Marketing
Strong interpersonal and leadership skills
Benefits
A dynamic, professional, and friendly work environment with ample opportunities for future advancement.
Competitive salary and benefits, negotiated based on skills and experience.
Participation in social insurance, health insurance, and other benefits as per legal regulations.
Annual leave and public holiday entitlements according to the regulations of the Vietnamese government.
Working Hours and Location
Location: 497 Nguyen Kiem Street, Ward 9, Phu Nhuan District, Ho Chi Minh City.
Hours: Monday to Saturday (from 08:30 to 17:30).
