This position reports directly to the Marketing & Communications Manager and liaises closely with Sales and Marketing department.
Job Summary
Marketing Executive is a unique role that offers an incredible opportunity for the right person to join the Marketing team, at Wink Hotel Can Tho. This role focuses on supporting and improving Wink Hotels Brand consistently by following and influencing Wink Hotels strategy, taking into consideration customer service, Wink tone of voice and accurate reporting. The Marketing Executive is also responsible for aligning, planning, managing, implementing and monitoring brand and marketing activities on- site in order to increase brand awareness, improve marketing efforts, and increase sales.
Personality & Ethos
• Multi- tasker manages time and priorities effectively.
• Embrace diverse cultures and being a team player.
• Thrives in fast- paced, changing environments, is calm under pressure.
• Creative and thoughtful problem solving.
• Clear, confident in all means of communications.
• Process- oriented, detail- minded, organized.
• Embraces and drives bold tenacity personalization, "Wink" brand and culture.
• Self- motivated, proactive, and takes initiative.
• Able to work independently but passionate to be part of an engaged, exciting team.
• Accountable, reliable, demonstrates integrity and honesty.
Responsibilities
• Coordinate and manage events, promotions, and partnerships to increase brand visibility and customer acquisition.
• Assist in creating engaging content for social media channels, and promotional materials.
• Collaborate with internal teams (Sales, Operations) and external KOL/KOCs, agencies to deliver briefings, ensure alignment and follow up on daily basis tasks.
• Maintain brand consistency following guidelines across all communication channels and touchpoints.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.
• Monitor and report on the performance of marketing campaigns/event/activity, providing insights and recommendations for optimization.
• Conduct market research and analysis to identify trends, opportunities, and competitor activities.
