Chuyên viên Nghiên cứu Thị trường

Analyze market trends and technology: Update the latest technological trends of the market and the competitors, predict future market prospects and identify new vehicle models and their specifications that need to be introduced
Identify target customers, customer profile and customer needs such as lifestyle, purchasing behaviour, customer journey, price elasticity
In- depth analysis of competitors‘ products, best- selling and non- best- selling car models, prices, sales channels, marketing strategies, dealer network, etc
Update regulations and environmental factors and reflect them in product strategies
Analyse the economic situation and prospects affecting the automobile industry in the short and long term
Analyse the market growth by price range, car segment and geography to understand general trends and growth rate
Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness (SWOT analysis and propose the improvement and strategic planning of the company)

Familiar with quantitative surveys or qualitative research
Proficiency in MS Office skills and English communication
Bachelor‘s degree in Marketing/ Business/ Finance/ Economics is preferred
Minimum 1 year of working experience in Consumer Research with intermediate/ advanced knowledge of research techniques and methodologies
Logical thinking, teamwork, detailed- oriented

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-11 21:05:31