[CISS] Content Manager

MAIN RESPONSIBILITIES
Content Strategy:

Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of all campuses.
Collaborate with team members and cross- functional teams to understand business objectives and create content plans to support those objectives.
Look after all campus content plans and synergize for the best impact

Content Creation:

Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.
Ensure all content is well- researched, accurate, appropriate, and tailored to the target audience.
Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.
Create content using language and images that convey brand messages, building customer brand awareness.

Collaboration:

Work closely with the marketing, design, and product teams to ensure the content released is aligned with Schools’s image and design standards.

Collaboratively work with booking agency to ensure the booking plan is timely and effectively implemented and monitored.
Tasks are assigned by the line manager.

EXPECTED DIMENSION

Produce posts on Facebook, Instagram, YouTube, and websites….
Support in ensuring the Enrollment department&039;s Key Performance Indicators (KPIs).
Generate trendsetting, standout content compared to the general landscape of international schools.
Monitor user interactions daily on the school&039;s digital channels.
Track and develop interactions on the School’&039;s social media pages: Facebook, Instagram, YouTube, and LinkedIn…
Understand the target audience&039;s psychology and create compatible content to attract them, turning them into potential customers.

Knowledge of SEO, SEM, social media marketing, and other digital marketing strategies.
Proficiency in using content management systems and social media platforms.
Proficiency in English, both written and verbal.
Excellent project management and organizational skills.
Bachelor’s degree in marketing, Communications, Languages, or a related field.
Skills in planning, organizing, and executing projects effectively.
Capability to conduct thorough research and gather relevant information.
Have at least 4- 5 years of experience in communications, especially in positions related to content development and creativity.
Experience working in schools, particularly in the international school sector.
Experience with analytics tools to measure and optimize content performance.
Creative mindset with the ability to think strategically.
Exceptional writing and editing skills, with attention to details.

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-10-05 15:50:03