Communication Leader For Stores-Phụ Trách Truyền Thông Cửa Hàng

OBJECTIVE OF THE JOB:
In charge of all communication for the stores. He/She is responsible for converting traffic from the mall to the stores and identity for the stores. The final target is to increase the traffic for the stores and to ensure the stores look professional and sales trigger.
RESPONSIBILITIES:
Convert traffic from the mall to the stores:
- Work with the store leaders:
Build the yearly internal com budget for each store with the store Leaders (strong on peak times) and present it for validation to City leader and National com leader.
Debrief each month the budget per store and measure the performance.
To be the advisor going along with store leaders in the negotiation & connection of the mall & tenants (store leaders are the key contact person to deal directly with the mall and tenants)
To build, and lead the store communication plan (inside the stores & inside the mall) based on traffic & sales KPIs and budget plan
To ensure sport departments follow the brief to animate all installation & execution in the stores and events: each sport department leader is responsible for each event, as soon as his sport is concerned.
- Manage omni communication of all the stores events:
Manage designer & printing agency & advertising agency
Manage cost, quality, lead time of delivery & KPIs
Define materials, channels, budget, timeline & KPIs
- Legal relay for all commercial activities → DOIT submission
Ensure stores look professional and sales trigger:
- All ILVs & PLVs & decoration:
For stores: collect the needs from the stores to design, print out & deliver to stores on time, on quantity & on budget
Lead the modernization of the stores (new brand image) for Communication part
Follow 100% of national impulse first !
For national campaigns: print out & deliver to stores on time, on quantity & on budget
- Audit and promote store experience via online channels:
The internal communication leader does not do the store‘s job = Each department manager is RESPONSIBLE for the proper application of the communication in his or her department (implementation of POP, ILV, ....).
Quarterly audit for store identity (macro concept such as showroom, main aisle, cash till, community area..)
Whenever needed for the store displays (micro)

Technical skills requirement:
- Catch the trends in social media & communication
- Analyze the behavior of users and sports competitors based on their benchmark. Design innovative interactions and services for Decathlon’s target C- USERS
- Define & manage content that drives the success of the 2 main responsibilities mentioned above: Flyers, mailings, videos, etc.
- Manage and animate communication plan (with national marcomm leader, commercial leader, store leaders, and sport leaders)
Behavior skills requirement:
HARD SKILLS:
- Know how to lead and lead a project
- Analytical skills
- Good communication skills
- Know how to convince and unite
SOFT SKILLS:
- Business & Solution oriented
- Be structured and organized, real project manager
- Be end customer oriented
- Listening and Sense of service
- Good interpersonal skills
- Concrete
- Show adaptation to change
YOUR KPI:
NPS
Budget managed = Budget achieved
Traffic from mall to store

Several training courses to increase your competence with great opportunities for career development.
18 annual leave days, plus 02 days off for Christmas and Vesak Day.
Monthly performance bonus and 13th salary.
Social Insurance according to Vietnamese Labor Law and Health Insurance for all family members.
Phone and sports practice allowance.
Attractive staff discount for all purchases in Decathlon stores.
Business trips are paid for by the Company.
Annual Salary review in March.
Annual health check.

Cập nhật gần nhất lúc: 2024-06-28 05:40:02