Consumer Brand Specialist

Creative & IMC Execution
Develop detailed integrated marketing communication (IMC) plans, coordinating between internal channels (Performance, Social, LCM, Internal Comms) and external partners (OOH, PR, Media, Tiktok, etc.).
Collaborate with the internal Creative Studio team, agencies, and production partners to execute all creative deliverables such as Key Visuals, TVCs, social assets, digital banners, and OOH.
Ensure creativity, brand consistency, and output quality in accordance with Brand Guidelines.
Manage campaign timelines, budgets, and performance across individual channels as well as the overall campaign.
Partnership Development & Experiment Projects
Initiate and execute new marketing experiment projects (co- branding, barter, on- ground activation, etc.) to enhance brand awareness and affinity.
Plan and implement brand partnership activities with strategic partners such as other brands, businesses, communities, and universities.
Monitor results, draw learnings, and propose new directions to optimize effectiveness and cost efficiency.
Campaign Management & Evaluation
Coordinate Brand Health Check, Consumer Survey, and Post- Campaign Review to gain user insights and apply learnings to future optimization.
Track, consolidate, and evaluate campaign performance through brand and media metrics.
Cross- Function Collaboration
Work closely with cross- functional teams to ensure overall alignment and efficiency.
Connect and synchronize brand campaign activities with other initiatives to optimize resources and costs.

Strong multitasking skills and ability to collaborate effectively with cross- functional teams.
Strong understanding of IMC planning, media landscape, media booking, and creative production processes.
Logical and systematic mindset with clear brand image orientation, attention to detail, and results- driven approach.
Minimum of 3 years of experience in Brand, Partnership, or Activation roles with proven experience in executing large- scale brand campaigns or brand collaboration projects.
Excellent communication, negotiation, and partner management skills.
Possess a “can- do” spirit, good self- management, persistence, and resilience toward goals.
Formally trained in Marketing, Communications, or Journalism with strong strategic marketing thinking and content direction aligned with brand objectives.
Experience or practical understanding of the real estate market is an advantage.
Fast, practical thinker who enjoys experimenting and measuring outcomes.

Multi- directional career development across all levels.
Hybrid flexible working that focuses on outcomes over hours.
Inclusive benefits like equal paternity leave, supporting all employees in work- life balance.
Holistic rewards package covering your financial, physical & mental health.

Cập nhật gần nhất lúc: 2025-11-27 13:15:03