Consumer Insight Analyst

Consumer Insight Analysis (60%)
+ Monitor and Stay up- to- date with industry trends, competitors, and emerging technologies; conduct report in monthly basis to suggest innovative approaches to consumer insights.
+ Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.
+ Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms.
+ Collaborate with cross- functional team, including Marketing, R&D and sales teams to provide data- driven insights that support the New products development process and effective marketing and sales strategies.
Consumer surveys design & implementation (30%)
+ Design and develop survey questionnaires to gather relevant and accurate data.
+ Implement surveys through various methods (both in- house and using agency), such as online platforms, telephone interviews, or in- person interviews.
+ Collaborate with cross- functional teams to understand research objectives and collect specific data required to support business goals.
+ Prepare comprehensive reports and presentations summarizing survey findings, including visualizations and recommendations for action.
Other tasks assigned by Line manager (10%)

Good English communication
At least 5 years experience in consumer/customer insights, market research, or related roles.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Bachelor&039;s degree in business, marketing, statistics or a related field.
Excellent communication and presentation skills, with the ability to translate complex data into clear and impactful recommendations.
Good at Power BI & Microsoft Office skills, particularly Excel, PowerPoint.
Proactive attitude with a passion for understanding consumer behavior and trends.
Proficient in statistical analysis methodologies, data modeling, and visualization tools.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-05-10 05:50:03