About Diag
Diag is one of the largest and fastest- growing diagnostic laboratory and multi- specialty clinic chains in Southern Vietnam, serving millions of customers annually. We are committed to delivering accurate, accessible, and customer- centric healthcare services through innovation, quality, and data- driven decision- making.
Job Purpose
The Consumer Marketing Insight Manager plays a critical role in driving Diag’s growth by transforming consumer data, market intelligence, and behavioral insights into strategic recommendations. This role leads the insight agenda for all B2C healthcare services, enabling the Marketing team and cross- functional stakeholders to optimize product offerings, campaigns, customer experience, and pricing strategies.
Key Responsibilities
Consumer & Market Insight Ownership
Build and maintain a comprehensive insight framework for Diag, consolidating internal data (CRM, digital analytics, sales) and external data sources (market reports, competitors, macro trends).
Translate insight findings into actionable recommendations to support strategic decisions.
Lead the design, execution, and analysis of consumer research (qualitative & quantitative), including brand health, campaign evaluation, usage & attitude (U&A), customer journey mapping, and satisfaction studies.
Marketing Strategy & Campaign Insight
Partner closely with the Marketing team to evaluate campaign effectiveness, optimize targeting, and guide content direction based on consumer behavior.
Identify new growth opportunities and customer segments.
Provide pre- and post- campaign insights for key B2C services (wellness check- ups, lab tests, vaccination, specialties at Diag clinics).
Business Intelligence & Performance Analysis
Develop dashboards & KPI reports to track consumer behavior, funnel performance, and service adoption.
Work with BI, Operations, and Product teams to interpret performance data, identify gaps, forecast trends, and develop customer lifetime value (CLV) models.
Product & Experience Optimization
Champion customer- centricity across the organization; collaborate with Operations to improve patient experience and touchpoint satisfaction.
Support product development teams by exploring unmet customer needs and validating new concepts/pricing.
Vendor & Budget Management
Manage relationships with research agencies and ensure quality of deliverables.
Oversee the research budget and ensure cost- effective study designs.
