Content Marketing Manager

Content Creation and Production:

Ensure content quality: up- to- date, engaging, relevant, and optimized for search engines (SEO) and all marketing channels.
Develop and implement a content strategy aligned with the company&039;s e- commerce goals and brand identity.
Be a key driver of content in all formats and platforms, including blog posts, articles, videos, infographics, social media posts, and more.
Lead content and creative outsourcing projects.

User Engagement and Community Development:

Build, manage, and develop a community to boost engagement through content that encourages interaction, discussion, and feedback.
Transform the community into a passive organic sales channel and improve conversion rates.
Analyze user engagement and adjust content strategy accordingly to enhance customer interaction with proven results.

PR and Branding:

Be the media contact point, raise brand awareness, and foster personal branding for the CEO.
Lead branding/marketing projects assigned by the Sales & Marketing Director.
Oversee the company&039;s PR & branding activities.

Campaign Management:

Plan and develop campaign implementation strategies.
Allocate resources effectively for successful campaign execution.
Create and deliver phase/periodic/completion reports for marketing campaigns.
Set clear KPIs (Key Performance Indicators) to measure campaign success.

Collaboration:

Work with designers, videographers, and photographers to produce visually appealing content.
Partner with product managers and subject matter experts to gather insights and information for accurate content creation.
Collaborate closely with marketing, performance marketing, and design teams to align content with overall marketing strategies.

Content Analytics and Optimization:

Measure and report on content performance and optimize content for better results.
Refine content strategies based on data- driven insights to improve reach, engagement, and other KPIs throughout the marketing funnel.

Brand Consistency:

Ensure all content adheres to the company&039;s brand guidelines, voice, and messaging standards.
Maintain a consistent brand image and messaging across all content pieces and platforms.

Strong understanding of the impact of content to user behavior.
Creative mindset with the ability to generate innovative content ideas that align with business objectives.
Strong writing, editing, and proofreading skills, with close attention to details and versatility to adapt for different platforms and audiences.
Proficiency in SEO best practices and a solid understanding of how content impacts search rankings.
Comfortable working in a fast- paced environment with the flexibility to adapt to changing priorities.
Bachelor&039;s degree in Marketing, Communications, Journalism, or a related field
Minimum 2 years of experience in team management, preferable in content, digital marketing, customer service or similar functions.
Minimum 5 years of experience in content creation, copywriting, or content strategy, preferably in an e- commerce or digital marketing environment.
Strong project management skills to coordinate content production and distribution across various channels.
Excellent collaboration and communication skills for effective cross- functional teamwork.
Experience with content management systems (CMS), digital asset management, and content scheduling tools.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-11 07:35:02