Content Marketing Manager

The Content Manager will be responsible for developing and executing a comprehensive content strategy that drives engagement, educates consumers, and supports the company&039;s online sales objectives. This role involves creating high- quality and compelling content across various digital platforms, managing content production workflows, and collaborating with cross- functional teams to deliver a cohesive brand message and enhance the user experience.
Key Responsibilities:
Content Creation and Production:
Develop and implement a content strategy aligned with the company&039;s e- commerce goals and brand identity.
Be the project leader for content and creative outsourcing projects.
Ensure content quality: up- to- date, engaging, relevant, and optimized for search engines (SEO) and all marketing channels.
A key driver of content in all formats and platforms including blog posts, articles, videos, infographics, social media posts, and more.
User Engagement and Community Development
Build, manage and develop a community to boost engagements through content that encourages interaction, discussion, and feedback.
Analyze user engagement and adjust accordingly to enhance customer interaction with proven results.
Transform the community into a passive organic sales channel and improve conversion rate.
PR and Branding:
Be the contact point of the media, raise the brand&039;s awareness & foster personal branding for the CEO.
In charge of PR & branding activities of the company..
Be the leader of the branding/marketing projects assigned by the Sales & Marketing Director.
Collaboration
Collaborate closely with the marketing, performance, and design teams to align content with overall marketing strategies.
Collaborate with designers, videographers, and photographers to produce visually appealing content.
Work with product managers and subject matter experts to gather insights and information for accurate content creation.
Content Analytics and Optimization:
Refine content strategies based on data- driven insights to improve reach and engagement and other KPIs in the lower funnel.
Measure and report content performance and further optimize for best results.
Brand Consistency:
Ensure that all content adheres to the company&039;s brand guidelines, voice, and messaging standards.
Maintain a consistent brand image and messaging across all content pieces and platforms.

Bachelor&039;s degree in Marketing, Communications, Journalism, or a related field
Creative mindset with the ability to generate innovative content ideas that align with business objectives.
Excellent collaboration and communication skills for effective cross- functional teamwork.
Minimum 2 years of experience in team management, preferable in content, digital marketing, customer service or similar functions.
Strong understanding of the impact of content to user behavior.
Proficiency in SEO best practices and a solid understanding of how content impacts search rankings.
Strong writing, editing, and proofreading skills, with close attention to details and versatility to adapt for different platforms and audiences.
Experience with content management systems (CMS), digital asset management, and content scheduling tools.
Strong project management skills to coordinate content production and distribution across various channels.
Minimum 5 years of experience in content creation, copywriting, or content strategy, preferably in an e- commerce or digital marketing environment.
Comfortable working in a fast- paced environment with the flexibility to adapt to changing priorities.

Creating impactful products for community
Free lunch at office, free motorbike parking
Working in a young and professional environment.
Esop rewards for managers based on merit and seniority.
Have chance to own company shares after 12 months;
Obtaining guidance and awareness of advanced technologies.
Opportunity to learn and develop, chance to companion with a potential company
Staying in a friendly and spiritual space (weekly tea break, weekly sports time and annual holiday).
Competitive salary will be offered according to qualification.
Receiving social insurance according to Vietnamese Government regulations.

Cập nhật gần nhất lúc: 2024-01-10 15:40:27