30% Content planning & research
- Create creative video content strategies based on marketing campaigns, and transform those strategies into copy for videos.
- Conceptualize and gather all pre- production elements. Manage and oversee content creation for all client campaigns, including blog posts, social media posts, website copy, email marketing, and more
- Research vendor, competitor and customer information to clearly explain features and benefits.
- Develop and execute content strategies that align with our clients&039; brand and marketing objectives
- Develop a Unique Value Proposition, creating content that differentiates the company from its competitors. This can include creating taglines, slogans, and other marketing messages that communicate the client&039;s unique selling points.
30% Copy, content creation & optimization
- Consistently write and edit clear angle, content, tone and persuasive copy for videos to help guide customers through their buyer’s journey..
- Use data and analytics to track content performance and make recommendations for improvement. Continuously analyze and optimize content for engagement, performance, and lead generation
- Translate technical, industrial terminology into accessible, benefit- oriented information.
- Develop concepts, storyboards, and write script content for various types of videos (explainer, promo, and interview style videos).
40%Manage team & develop creative work culture
- Manage the content team of content and copywriter to ensure production plan. Create and manage content calendars for all clients, ensuring deadlines are met and content is published on schedule
- Collaborate with internal teams, including designers and account managers, to ensure high- quality content is produced and delivered
- Stay up- to- date on industry trends and best practices, including SEO, social media, and content marketing strategies
- Manage relationships with freelancers, contractors, and other third- party vendors who contribute to content creation
- Analyze, report and present the effectiveness of your campaigns to leadership.
