CRM & Automation Manager Maison Retail Management International

MAISON RETAIL MANAGEMENT INTERNATIONAL
Mức lương
Đang cập nhật
Địa điểm làm việc
Hồ Chí Minh
Kinh nghiệm yêu cầu
Cập nhật
Chi tiết tin tuyển dụng

Mô tả công việc

JOB BRIEF:
We are looking for a CRM & Automation Manager who will be responsible for leading the overall strategy and execution across our many brands to drive customer acquisition, retention, revenue generation and growth via all CRM and automation channels. The individual will bring together task teams and external partners and deliver on prioritized initiatives that will add most value in a customer’s lifetime.
DETAILED JOB DESCRIPTION:
Manage and Update New & Existing Client Data
● Manage and update lead and customer data updated in CRM across all channels
including online, e- commerce platform, offline stores, loyalty app and any third party platforms or sources
● Audit and minimize amount of “duplicated” customer data or leads
● Ensure all lead & customer data sources are maintained and all integrations or API’s function and are improved
● Develop a “tag strategy” to ensure actions or purchases are always recorded and tied to each customer or lead
● As best as possible, develop a way to map customer data from online store with offline stores to tie revenue and purchasing history to each unique person
● Identify ways to improve and maximize amount of data fields captured over time for each lead / customer
● Develop a data segmentation strategy based on lead or customer actions and
purchasing behavior to best segments data into actionable marketing “lists” or
cohorts Marketing Automation
● Build customer journeys across both online and offline touchpoints to maximize
customer acquisition, retention and growth strategies
● Set up CRM tools to allow execution of automation and communications across
● Develop automations including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling and downselling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more
multiple channels including Web push, app push, email, SMS, chat and more
● Work with current freelance CRM service provider to improve current systems and become the lead owner of marketing automation within Maison
● Own and constantly improve all automation rules and triggers for different lead and customer actions
● Coordinate with Social Media & Content Manager on preparing structure & content plan for email automation sequences
Campaigns
● Split test and constantly optimize automation campaign content including email
designs, body, headlines, images, creatives, messaging and more
● Apply a holistic end to end customer journey optimization approach to focus on how automation campaigns could be improved beyond “email / SMS” such as by
● Build out a promotional automation calendar to support trade marketing and work with marketing team & brand team on execution of sales campaigns via automation
ptimizing the URL destination link, product page, checkout process
● Work with E- commerce team, customer service, digital marketing
Loyalty App The CRM Manager will have ownership over customer data, points and automations to
maximize revenue generation via the app
● Have ownership over the Maison loyalty app’s customer data, automations and
manage existing credit or points
● Work with marketing team and brand team to maximize customer points to
incentivize first time and repeat purchases via the app
● Develop campaigns and automations to increase revenue and customer LTV via the app
● Work with marketing team for a campaign calendar to include introducing new
products, sales promotions, cross selling, upselling and other activities
Revenue Generation & Reporting
● Create and measure customer cohorts based on new and repeat purchasing behavior and accurately measure customer LTV of each cohort
● Tie in automation reporting from multiple sources including CRM, loyalty app,
● Build and manage a marketing automation dashboard to report on data growth by cohort, list, campaign performance, revenue, customer lifetime value & ROI
● Develop and own the entire funnel reporting for all marketing automation campaigns for both new leads and existing customer data
customer service, Google analytics, adwords, FB, tag manager, hotjar or other web analytics and more to effectively pull out the most
● Determine the best method to accurately measure revenue when factoring multiple sources and attributions
● Work with CMO to set targets on subscriber growth, first time purchase growth,
revenue growth, LTV growth and repeat purchases

Yêu cầu công việc

- Experience in using marketing automation software
- 8+ years’ experience in technology, automation, business intelligence
- Strive for impact and high performance. Hunger for success with a commitment to getting things done
- Strong project management and organization skills
- Strong understanding of data visualization, reporting, segmentation and technology
- A creative mindset and understanding of fashion selection is strongly required.
- Experience in e- commerce is a strong plus
- Minimum Bachelor&039;s Degree major in Marketing, Business Administration or related fields. Degree in technology strongly preferred

Quyền lợi

Lương tháng 13, KPI

Du lịch, team building

Laptop cá nhân cho từng nhân viên

Cập nhật gần nhất lúc: 2024-04-03 11:55:29

Xem thêm
Người tìm việc lưu ý:
Bạn đang xem tin CRM & Automation Manager Maison Retail Management International - Mã tin đăng: 4088467. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng tôi không đảm bảo và không chịu trách nhiệm về bất kỳ nội dung nào liên quan tới tin việc làm này. Nếu người tìm việc phát hiện có sai sót hay vấn đề gì xin hãy báo cáo cho chúng tôi
Quy mô: Trên 1000
Trụ sở: Tầng 19 Tòa nhà Vincom Center, 72 Lê Thánh Tôn, P.Bến Nghé, Quận 1

Thông tin chung

Ngành nghề
Bán hàng
Cấp bậc
Trưởng Phòng
Kinh nghiệm yêu cầu
Đang cập nhật
Trình độ yêu cầu
Đang cập nhật
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Đang cập nhật
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
23/03/2024
Mẫu CV đẹp

Việc làm đề xuất liên quan

Việc làm đã xem gần đây