Digital Acquisition Executive

Job Summary
The Supervisor take ownership in digital channel effectively and efficiently by optimize channels and techniques to meet digital sales KPIs via quality traffic, install, conversion rate, digital sales volume and COA
Key Roles & Responsibilities
Lead Generation
• Manage the full funnel from traffic → lead → qualified lead, ensuring KPI achievement in both volume and quality.
• Support SEO/SEM to grow organic leads in the long run.
• Monitor and optimize bidding, targeting, and creatives to maximize ROI.
• Plan, launch, and optimize performance campaigns on Google Ads, Facebook, Tiktok, Display Network, etc.
App Ads (User Acquisition)
• Work with tracking tools such as AppsFlyer, GA4 to ensure accurate attribution.
• Conduct A/B testing on audiences, creatives, and placements to identify top performers.
• Run and optimize mobile app acquisition campaigns via Google UAC, Apple Search Ads, OEM channels, DSP, retargeting solutions.
• Track funnel performance from Install → Application, ensuring competitive CPI/CPA/COA.
Partnership Marketing
• Develop leads and app users via digital partners (affiliate networks, e- wallets, fintech platforms, publishers).
• Actively source and onboard new partners to diversify acquisition channels.
• Ensure partner campaigns comply with brand guidelines and compliance standards.
• Manage partner performance, payout structures, and relationships.
Vendor & Stakeholders management:
• Effectively work with relevant departments such as IT, Finance, Legal & Compliance to make things done within scope of work
• Actively seek opportunities to expand possibility of lead generation and brand awareness
• Build and maintain relationships with key vendors, platforms and technology partners
Others:
• Own policies, manual, workflows within digital marketing to ensure quality delivery, good digital customer experience and Group branding guidelines

Annual bonus
Teambuilding
Library
Leave
Pantry
Annual health check- up

Cập nhật gần nhất lúc: 2025-10-03 14:55:02