Responsibilities and Duties:
Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and Apple Search Ads and other channels, with a focus on user acquisition and in- app conversions;
Conduct keyword and competitor research to enhance campaign strategies;
Complete any additional tasks as assigned by the Line Manager.
Efficiently manage budgets to maximize ROI and forecast future needs based on campaign performance;
Oversee email marketing campaigns to engage both current and potential customers;
Test various ad creatives, formats, and audiences to identify the most effective combinations that drive app installs and user engagement;
Refine ad content and design based on test results to improve campaign effectiveness;
Keep up with mobile advertising trends and implement best practices to ensure optimal outcomes;
Continuously optimize campaigns by adjusting budgets and targeting strategies to enhance user experience and acquisition;
Monitor and analyze campaign data, evaluating performance to recommend improvements;
Generate regular reports with insights focused on user acquisition and engagement;
Qualifications and Skills:
Must have a personal laptop;
Ability to manage multiple campaigns effectively and optimize based on data insights;
Ability to work independently and adapt to changing situations;
Strong collaboration and communication skills;
Strong understanding of app marketing trends and user behavior;
Proficient in metrics like CPI, CPA, ROAS; familiar with tools such as Google Analytics and mobile attribution platforms (e.g., AppsFlyer, Adjust, CleverTap…);
Capable of creating engaging ad content and testing different approaches for performance;
Mature, detail- oriented, and results- driven.
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field;
At least 2 years in performance advertising, especially with mobile app campaigns (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads);
Good communication skills in English;
Working Schedule: Monday to Friday- 09:00 AM to 06:00 PM
Working Location: HQ Tower- 9 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
