Digital Marketing (A/B Testing Ads)

The Digital Marketing (Testing Ads) Executive will execute and analyze A/B testing campaigns on social media to identify high- potential products. This role involves hands- on test setup, monitoring performance data, and reporting insights to guide product development and marketing decisions.

Key Responsibilities
Test Setup & Execution
• Implement A/B and multivariate tests for product validation on platforms such as
TikTok, Facebook, and Instagram.
• Support the development of hypotheses and testing frameworks in collaboration
with the Product Testing Leader.
• Coordinate with design and marketing teams to prepare ad creatives, landing pages,
and test materials.
• Ensure accurate tagging, tracking, and data collection for all test activities.
Data Monitoring & Analysis
• Identify winning combinations of products, creatives, and audience segments.
• Track daily performance metrics (CTR, CR, CPA, ROAS, etc.) for all test campaigns.
• Prepare post- test reports summarizing results, insights, and next- step recommendations.
• Analyze user behavior data to detect insights and opportunities for optimization.
Reporting & Collaboration
• Collaborate with marketing, product, and brand teams to transfer learnings into
• Present key learnings and performance summaries in weekly team meetings.
• Maintain up- to- date test tracking sheets and dashboards.
strategy and product pipeline decisions.
Process Improvement
• Support the team in increasing testing velocity and data accuracy.
• Share feedback to improve testing tools, workflows, and creative processes.
• Contribute to standardizing test procedures and documentation.

• 2- 3 years of experience in performance marketing, product testing, or digital analytics (experience in healthcare, e- commerce, or social commerce preferred).
• Strong analytical mindset with basic knowledge of marketing metrics and testing methodologies.
• Detail- oriented, data- driven, and eager to learn.
• Good communication and teamwork skills.
• Proficiency in Excel/Google Sheets; familiarity with Meta Ads Manager, TikTok Ads, or similar platforms.
• Bachelor’s degree in Marketing, Business, Statistics, or related fields.

Paid premium health insurance after probation
A delegation culture where you are empowered to take full ownership and responsibilities in projects, tasks and innovations.
A multinational dynamic working environment that offers various development opportunities where work transcends all traditional boundaries.
Salary: Competitive remuneration package and fully paid in probation period
Team building and other various cash and non- cash benefits (holidays bonus, birthday…)
Opportunities to work with a vast global talent pool, bringing together diverse, specialized teams that collaborate seamlessly
Pay- for- performance policy: Attractive year- end bonus and annual salary review based on employee’s performance

Cập nhật gần nhất lúc: 2026-01-30 00:45:03