Digital Marketing Lead ( Real Estate)

Digital Marketing Strategy & Execution- Collaborate with the Board of Directors and the Sales Department to develop project- based Digital Marketing strategies for each phase.- Plan and manage large- scale advertising budgets (hundreds of millions to billions of VND per month), optimizing across multiple channels to ensure ROI, CPL, and CPA targets.- Define target customer personas for each real estate segment (luxury, resort, apartments, etc.).Advertising Campaign Management & Optimization- Directly manage lead generation campaigns across multiple platforms: Meta Ads, Google Ads, TikTok Ads, Zalo Ads, and others.- Conduct A/B testing and continuously optimize conversion rates into transactions.- Manage and analyze customer data (CRM) and coordinate with the Sales team to evaluate lead quality.Online Communications & Brand Management- Oversee the company’s main and satellite websites, ensuring SEO/SEM compliance- Guide the production of multi- platform content (TikTok, Reels, Shorts, Livestreams, Viral Campaigns).- Ensure brand consistency for Smartland and SmartRealtors across all digital channels.Team Leadership & Performance Management:- Build, train, and develop the Digital Marketing team (Ads, Content, SEO, Design).- Set clear OKRs/KPIs for the team, monitor and evaluate performance based on leads and revenue.- Provide regular reports to the Board of Directors and propose campaign optimization solutions.Cross- Functional Support & Coordination:- Support Sales, Communications, and Project departments in marketing and event activities.- Execute large- scale events, conferences, and brand campaigns as required by the company.

- Minimum of 5 years’ experience in Digital Marketing, including at least 2 years managing a team of more than 5 people.
- Bachelor’s or College degree in Marketing, Communications, Business Administration, or a related field.
Knowledge:
- In- depth understanding of real estate customer behavior and the sales process.
- Preferably experienced in implementing Digital Marketing for real estate or other industries with large advertising budgets.
- Proven track record of managing advertising budgets from hundreds of millions to billions of VND per month.
Skills:
- Proficient in multi- channel advertising (Meta, Google, TikTok, Zalo), SEO/SEM, Email, and Display Ads.
- Skilled in using measurement and analytics tools such as Google Analytics, Meta Business Suite, Data Studio, and CRM platforms.
- Proficient in Canva, Photoshop, or other basic design tools.
- Strong leadership, data analysis, optimization thinking, and conversion- oriented content creativity.

- Career Advancement: Clear pathway to Digital Marketing Manager/CMO roles.- Innovation Budget: Access to large budgets to test and implement new digital trends.- Professional Environment: Young, transparent, and dynamic workplace with ample learning opportunities.- Training & Tools: Hands- on experience with modern AI and digital marketing tools.- Comprehensive Welfare: Full statutory benefits plus additional company- specific benefits.- Team Engagement: Participation in team- building activities, company trips, internal events, and engagement programs.

Cập nhật gần nhất lúc: 2025-10-13 04:55:02