Digital Marketing Lead (Up-to $7000)

ABOUT THE ROLE
As our Digital Marketing Lead, you will work closely with our performance marketing managers and specialists to improve campaign performance and optimize for conversions. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. Your experiences will be instrumental in mentoring team members, helping them grow their technical skillset, and ensuring the team achieves best- in- class results with Facebook Ads.
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
WHAT YOU WILL DO
Campaign Optimization:
- Analyze campaign performance data, identifying opportunities for ROAS improvement and ad creative optimization.
- Implement conversion- focused campaigns on Facebook to drive revenue and optimize profit
Technical Implementation and Experimentation:
- Lead R&D efforts for testing new Facebook features, bidding strategies, and advertising techniques to enhance campaign performance.
Mentorship & Skill Development:
- Help the team adopt new Meta tools and optimization strategies to stay ahead of platform changes and maximize campaign impact.
- Mentor performance marketing specialists on technical skills, best practices, and new methods to optimize campaigns for purchase conversions.
- Provide training and guidance to team members on using Meta’s ad tools and data analysis techniques.
Teamwork & Collaboration
- Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.
- Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion- focused campaigns.

WHAT WE ARE LOOKING FOR
More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, or other ad network for eCommerce / App, Games
Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem.
Proactive in staying up to date with the latest platform changes and advertising innovations.
Strong ability to interpret campaign data and identify optimization opportunities.
A bachelor&039;s degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
Proven track record in optimizing Facebook ad campaigns to drive ROAS and increase conversions.
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- General company T&D Program
- Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws
- Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- Full salary during probation
- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)
- Flexible, non- binding working time and space according to office hours
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- 15+ days of paid annual leave
- Quarterly bonus & Year- end bonus as part of our profit sharing program
- Global health insurance package for yourself
- Guaranteed 13th month salary
- Clear & transparent career development and promotion opportunities

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-12-11 09:30:03